Sr. Web & Digital Marketing Manager

About the Role

Key Responsibilities

• Serve as Marketing's subject matter expert on assigned segments, personas, and/or regions; understand target's pain points and how our solutions solve them as well as improve business performance.
• Collaborate with product managers, client engagement, and various stakeholders to define web positioning, digital execution and ensure alignment.
• Develop and implement ‘always on', performance marketing campaigns and product/solution launches designed to meet business and marketing goals for upsell and acquisition.
• Maintain program and campaign schedules, calendars, budgets, as appropriate and report regularly on progress and goal achievement.
• Evaluate, deploy and manage AI-powered and agentic tools (e.g., AI copy generation, audience modeling, performance forecasting, chatbot engagement) to enhance marketing performance and reduce manual overhead.
• Develop and execute multi-channel digital marketing campaigns (SEO, SEM, email, social media, display, retargeting, etc.).
• Manage paid media budgets and performance (Google Ads, LinkedIn, Meta, etc.).
• Create and maintain content calendars, campaign schedules, and reporting dashboards.
• Analyze campaign performance metrics and optimize for ROI and CPA goals using AI-powered analytics tools and real-time performance models.
• Coordinate with sales, product, and creative teams to align messaging and GTM strategy.
• Use generative AI tools to test creative variations, optimize ad copy and develop web content at scale.
• Own the company website(s), including structure, content, user experience (UX), and performance.
• Lead site optimization efforts including SEO (technical and content), CRO, and A/B testing.
• Manage CMS platforms (e.g., WordPress, Drupal, Webflow) and ensure content is up-to-date and aligned with brand standards.
• Oversee web analytics (Google Analytics, Tag Manager, etc.) and provide insights to drive strategy.
• Manage marketing tech stack including automation platforms (e.g., HubSpot, Marketing Cloud), CRM integration, and analytics tools (GA4).
• Implement tracking codes and pixels for campaign measurement.
• Collaborate with web developers, designers, and IT for technical enhancements and maintenance.
• Drive innovation through AI integrations with existing martech systems, including automated segmentation, audience insights, and personalized workflows.

Requirements

• Demonstrable understanding of operational, web interface management, UI/UX and digital marketing (SEM/PPC/Retargeting and Display).
• Bachelor's degree in Computer Science, Software Engineering, Marketing, Digital Media, Communications, or related field.
• 5+ years of experience in digital marketing and website management.
• Strong knowledge of SEO, PPC, email marketing, social media, and analytics tools.
• Experience with CMS platforms, HTML/CSS basics, and marketing automation tools.
• Proficiency in Google Analytics, Google Ads, Meta Business Suite, and A/B testing tools.
• Excellent project management and communication skills.
• Data-driven mindset with the ability to analyze metrics and translate them into action.
• Experience in global and regional/localized marketing (UK, EMEA, APAC).
• Hands-on experience with AI tools such as Jasper, Copy.ai or other intelligent automation platforms.
• Experience in B2B SaaS or ecommerce environments.
• Familiarity with UX/UI principles and web accessibility standards.
• Certification in Google Ads, HubSpot, or similar platforms.
• Understanding of agentic AI systems (e.g., autonomous campaign agents, intelligent web optimization agents) and their role in marketing transformation.
• Skilled in React.js and working with JSON-based REST APIs / data structures.

Nice to Have

• Knowledge of Storybloc would be preferred.

Qualifications

• Bachelor's degree in relevant field.
• 5+ years of experience in digital marketing and website management.