Staff CRM Marketing and Strategy Lead

About the Role

Key Responsibilities

• Own the management of the TurboTax email program dedicated to driving transactions in product during tax season, delivering flawless execution on a complex program on one of the largest installed bases in the US, and spearheading innovation around personalization.
• Lead the effort to deliver superlative campaigns to customers, ensuring compelling story-telling, relevant content and best-in-class creative are present throughout communications.
• Deliver on the vision to implement truly 1:1 campaigns to various customer segments through personalized messaging, offers, and content.
• Help define channel contact strategy, maintain calendars, and establish governance protocols.
• Articulate complex campaign requirements and partner with CRM data and operations teams to ensure proper implementation.
• Understand the technical aspects of email operations, including data flow, ESP setup, and dynamic content execution.
• Partner with strategy teams to devise, implement, and measure complex test plans.
• Report on channel performance, analyze data, and share actionable insights with leadership and stakeholders.

Requirements

• 6-10 years experience managing an elaborate email marketing program for a Fortune 500 company.
• Impeccable knowledge of email marketing best practices, especially around creative and storytelling.
• Passion for creative, copy, and campaign development with experience working with creative teams.
• Keen understanding of CRM data and enabling campaign orchestration and personalization.
• Superior organizational, project management, and communication skills, with hands-on management of campaign deployments under tight deadlines.
• Experience with enterprise-level marketing cloud solutions and CRM tech stack.
• Strong analytical and data manipulation skills that drive performance.

Nice to Have

• Experience with personalization and dynamic content execution.
• Experience working with marketing automation and campaign testing.

Qualifications

• Experience managing large-scale email marketing programs.
• Knowledge of email marketing best practices and CRM data utilization.
• Technical understanding of email operations and data flow.

Benefits & Perks

• Competitive compensation package with strong pay for performance rewards.
• Base pay range in Southern California: $150,500-203,500; in Bay Area: $158,000-213,500.
• Eligibility for cash bonus, equity rewards, and benefits in accordance with company plans and programs.