Staff SEO Marketing Manager

About the Role

Key Responsibilities

• Help develop and create new holistic search media vision and strategy with a focus on Holistic Search approaches that are grounded in data with creative insights.
• Present strategic SEO concepts, plans, and POVs to teams and stakeholders on a regular basis.
• Partner with the other QuickBooks Holistic marketing team to manage all aspects of the QuickBooks Holistic Search program, including initial planning implementation, monitoring, optimization, analysis and reporting.
• Help drive QuickBooks Holistic Search strategy & execution plan that meets or exceeds revenue growth targets, new customer acquisition, and efficiently driving ROI positive results.
• Understand and employ SEO techniques such as organic content strategy, on page optimizations and technical SEO.
• Contribute to innovation, learning and test plan, aid in the development/optimization of landing pages.
• Help analyze search marketing campaign performance and user behavior to derive marketing insights and make recommendations to improve performance using internal and external data sources.
• Proactively implement holistic search strategies for SERP savings, and lead testing ideas and insights for holistic search.
• Work closely with leaders from analytics, research, agency, search engine, and other channel teams to uncover customer insights, develop key metrics and drive measurement and analysis.
• Evaluate and identify new, innovative opportunities to prioritize and drive fast experimentation and learning.
• Conduct competitive research, identify business implications & share findings.

Requirements

• 6+ years of SEO experience, with at least 4 years focused on technical SEO.
• Proven ability to develop and scale a data-driven SEO strategy, including optimization for AI-powered search and GEO.
• An entrepreneurial test and learn mindset, with a passion for staying ahead of the latest search marketing trends and algorithm shifts.
• Excellent communication and organizational skills, with the ability to present strategies and results clearly to stakeholders at all levels.
• Experience with A/B testing, landing page optimization, and customer segmentation.
• Skilled at prioritizing tasks and managing deadlines in a fast-paced environment.
• A positive, results-driven attitude and a collaborative, team-oriented approach.
• Direct experience with mid-market B2B SEO campaigns is a strong plus.
• Experience managing SEO and content agencies or vendors is a plus.
• BA/BS degree in a relevant field or equivalent work experience.

Nice to Have

• Experience managing SEO and content agencies or vendors.

Qualifications

• BA/BS degree in a relevant field or equivalent work experience.