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Staff UX Researcher

Sofi

Seattle, WA
Full Time
Senior
144k-248k
6 days ago

Job Description

About the Role

Join SoFi as a Staff UX Researcher to play a pivotal role in shaping product strategy and driving user-centered decision-making across the business. SoFi is a next-generation financial services company and national bank using innovative, mobile-first technology to help millions of members achieve their financial goals. The company is committed to transforming the industry through innovation and impact, with a focus on helping members reach financial independence and offering a comprehensive suite of financial products and services.

Key Responsibilities

  • Contribute to and often lead significant cross-functional workstreams within and occasionally beyond their business unit.
  • Lead broad research projects with complex user journeys, utilizing data-driven and principle-based solutions to generate impactful insights.
  • Guide project direction, delivering complex research projects with significant business impact by influencing the setting of objectives, strategy, milestones, and execution.
  • Influence product priorities and strategy through compelling research insights.
  • Apply advanced expertise in a range of qualitative and quantitative research skills, while maintaining proficiency across all core research methodologies.
  • Create high-impact artifacts (e.g., reports, presentations, workshops) that drive alignment and innovation, influencing fast but high-quality decision-making across directly relevant teams.
  • Drive consistency and quality across interconnected research projects.
  • Create and hit milestones with minimal guidance and estimate project timelines well.
  • Develop into a cross-functional leader, building relationships with stakeholders across the function and business unit, including through participation in cross-functional forums.
  • Navigate stakeholder tradeoffs to guide research decisions that impact other teams.
  • Contribute actively to the research team through knowledge sharing (tools, methodologies), thoughtful collaboration, and positive engagement.

Requirements

  • Bachelor's Degree in Human-Computer Interaction, Psychology, Sociology, Anthropology, or a related field (Graduate Degree preferred).
  • Eight (8)+ years of experience conducting user research in a product development setting, with a demonstrated track record of influencing product strategy and leading complex projects.
  • Advanced expertise in a variety of qualitative and quantitative research methods.
  • Exceptional analytical and problem-solving skills, with a proven ability to synthesize complex information from diverse sources and identify critical, strategic insights.
  • Outstanding communication and presentation skills, with the ability to articulate research findings clearly, persuasively, and strategically to a variety of audiences.
  • Demonstrated ability to work autonomously, lead projects, and collaborate effectively in a fast-paced environment.
  • A strong understanding of the tradeoff between rigor and speed in research, and the ability to apply this understanding to project planning and execution.
  • Strong project and program management skills, with the ability to manage multiple complex and strategic projects simultaneously.

Nice to Have

  • Extensive experience with advanced survey design (conjoint, MaxDiff, segmentation etc.) and their strategic application.
  • Advanced data analysis skills, including inferential analysis, regression modeling, statistical significance testing, etc.
  • Significant experience with mixed-methods and/or multi-method research, and the ability to integrate findings for a holistic understanding.
  • Experience presenting research findings to executive leadership and influencing strategic decisions.

Qualifications

  • Bachelor's Degree in Human-Computer Interaction, Psychology, Sociology, Anthropology, or a related field.
  • 8+ years of user research experience in product development.

Benefits & Perks

  • The role offers a pay range of $144,000.00 - $247,500.00 annually, with final offer based on experience, skills, and location.
  • Eligible for a bonus, long-term incentives, and comprehensive benefits.
  • Additional benefits can be viewed on the Benefits at SoFi page.

Working at Sofi

SoFi is committed to embracing diversity and offers reasonable accommodations to candidates with disabilities. The company values innovation, impact, and continuous learning, fostering a collaborative environment where knowledge sharing and positive engagement are encouraged. They prioritize hiring the best qualified candidates regardless of protected characteristics and are dedicated to creating an inclusive workplace.

Apply Now

Job Details

Posted AtJul 18, 2025
Job CategoryUX Research
Salary144k-248k
Job TypeFull Time
Work ModeRemote
ExperienceSenior

Job Skills

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About Sofi

Website

sofi.com

Location

Seattle, WA

Industry

Residential Remodelers

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