Strategic Marketing Director

About the Role

Key Responsibilities

• Establish strong relationships with customers to fully understand market dynamics and customer needs, capturing and translating Voice of Customer (VOC) and market trends into product commercialization opportunities.
• Identify serial innovation opportunities that address market needs and generate sustainable, profitable growth aligned with division strategy.
• Drive innovation pipeline by working with division innovation leadership and oversee the innovation stage gate process with engineering and product management teams.
• Develop and execute vertical marketing strategies based on market insights, including product line strategies and value propositions for different market segments.
• Create business cases for new target markets, product innovations, services, or customers, and develop go-to-market strategies with division commercial leadership.
• Lead the deployment of product launches, including raising awareness and developing strategies around product portfolios.
• Collaborate with the Vice President & General Manager to develop the three-year Long-Range Plan (LRP) and Annual Operating Plan (AOP).
• Provide strategic leadership in sizing markets, assessing market attractiveness, and conducting segmentation and market research to identify growth opportunities.
• Report on market segment results, including revenue, growth rates, share gain, and profitability, and explain key drivers of change.
• Manage and develop marketing team members, fostering engagement, goal alignment, and cross-functional influence.

Requirements

• Bachelor's degree in marketing, Engineering, or Business; MBA preferred.
• Minimum 10 years of progressive business experience, including at least 5 years in strategic marketing, pricing, and product management.
• Proven record of delivering business growth within a strategic marketing innovation role in a B2B environment.
• Experience working with manufacturing, engineering, purchasing, sales, quality, and finance teams.
• Experience leading and developing direct reports.
• Highly effective cross-functional leadership and influencing skills, with excellent communication and presentation abilities.
• Strong analytical skills, pricing strategy experience, and financial acumen.
• Willingness to travel up to 30%.

Nice to Have

• Three years of big three consulting experience.

Qualifications

• Educational background in marketing, Engineering, or Business; MBA preferred.

Benefits & Perks

• Total rewards package including health and wellness support, retirement, and financial stability.
• Work in a climate-controlled environment with standard hours Monday to Friday, 7:30 am to 4:30 pm.