Summer Associate Internship (Social Media Strategist - Brand)

About the Role

Key Responsibilities

• Support the social media strategy and execution of brand campaigns, partnership, and sponsorship programs.
• Assist with community management and social engagement programs to encourage positive member and prospect interactions, user-generated content, and testimonials.
• Participate in social media campaign planning and editorial calendar development.
• Collect and analyze data on campaign performance and effectiveness, and assist in presenting insights and recommendations to executive leaders.
• Support the implementation of social media strategies and campaigns to communicate the company's vision, mission, and values.
• Assist with brand sponsorship and partnership event strategies and execution.
• Help execute organic social content by gathering assets, uploading into Sprinklr, curating content from live events, and scheduling posts.
• Conduct competitor analysis and monitor industry trends to identify opportunities or challenges.
• Collaborate with cross-functional teams to ensure brand alignment and support company goals.
• Coordinate with stakeholders to ensure smooth campaign execution.
• Explore community engagement opportunities and innovative ways to engage members and followers.
• Provide operational support to the Social Media Team and manage small projects or assist with larger initiatives.
• Ensure adherence to governance policies for all social media platforms and rules of engagement.
• Perform other duties as assigned.

Requirements

• Currently pursuing a degree from an accredited college or university with an anticipated graduation date of December 2026 or later.
• Pursuing an undergraduate or graduate degree in Marketing, Advertising, Communications, Digital Media, or a related field.
• Advanced knowledge of social media channels including TikTok, YouTube, Instagram, LinkedIn, Facebook, X, Pinterest, Reddit.
• Understanding of social platform-specific best practices and trends.
• Experience in developing and managing social media campaigns and related budgets.
• Effective skills with social media management systems (SMMS).
• Interest in financial institution communications, brand strategy, partnerships, sponsorships, and community management.
• Strong interpersonal, verbal, and written communication skills.
• Exceptional organizational and project management abilities.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Research, analytical, and problem-solving skills.
• Attention to detail and ability to meet deadlines.
• Ability to exercise initiative and good judgment.
• Adaptability to new technologies.
• Customer service orientation.
• Strong organizational, planning, and time management skills.
• Ability to work independently and as part of a team.

Nice to Have

• Previous experience with social media campaigns for brands, student organizations, or internships.
• Experience with social media analytics and reporting tools.
• Knowledge of the financial services industry.

Qualifications

• Pursuing an undergraduate or graduate degree in relevant fields.
• Expected graduation date of December 2026 or later.

Benefits & Perks

• 12-week internship program with impactful projects.
• Opportunity to support and learn about social media strategy in a financial institution.
• Remote work option with a location at 820 Follin Lane, Vienna, VA.