Summer Associate Internship (Social Media Strategist - Brand) Summer Associate Internship (Social Media Strategist - Brand)

About the Role

Key Responsibilities

• Aid and support the implementation of social media strategies and campaigns to effectively communicate the company's vision, mission, and values.
• Support social engagement programs to encourage positive member and prospect interactions, user-generated content (UGC), and testimonials.
• Participate in social media campaign plans and editorial calendars, collect and analyze data on performance and effectiveness against campaign goals and department objectives; assist in presenting insights and actionable enhancements to executive leaders.
• Assist with brand sponsorship and partnership events strategies and execution.
• Assist in the execution of organic social content; gather assets and upload into Sprinklr, curate content from live event capture, upload and schedule content in Sprinklr.
• Bring external perspective and ideas from relevant sources, and stay current with technology, government/policy impacts, industry best practices, and up-to-date competitive insights.
• Conduct competitor analysis and monitor trends to identify emerging opportunities or challenges.
• Collaborate with cross-functional teams to ensure brand alignment and support for the company's goals.
• Coordinate with internal and external stakeholders to ensure smooth execution of social media campaigns.
• Support brand awareness social media efforts, organic social presence, sports partnerships, and local community events.
• Explore community engagement opportunities and new creative ways to engage with members, fans, and followers.
• Provide support to the Marketing Department's Social Media Team; depending on experience, own small projects and assist with larger projects.
• Support marketing strategies to help members, business units, and the credit union achieve goals.
• Maintain professionalism in all interactions, prioritize member service, and provide operational support.
• Assist in ensuring governance policies for all social media platforms are followed and rules of engagement are adhered to.
• Perform other duties as assigned.

Requirements

• Must be pursuing an undergraduate or graduate degree in Marketing, Advertising, Communications, Digital Media, or a related field.
• Advanced knowledge of social media channels including TikTok, YouTube, Instagram, LinkedIn, Facebook, X, Pinterest, Reddit.
• Understanding of social platform-specific best practices and trends.
• Experience in developing and managing social media campaigns and related budgets.
• Interest in financial institution communications, brand strategy, partnership and sponsorship awareness, and community management.
• Advanced interpersonal, verbal, and written communication skills.
• Exceptional organizational and project management abilities.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Effective research, analytical, and problem-solving skills.
• Attention to detail and ability to meet deadlines.
• Ability to exercise initiative and good judgment.
• Adaptability to new technologies.
• Ability to provide exceptional customer service.
• Strong organizational, planning, and time management skills.
• Ability to work independently and in a team environment.

Nice to Have

• Experience with social media management systems (SMMS).
• Interest in financial institution communications and brand strategy.
• Experience managing social media campaigns and budgets for brands or student organizations.

Qualifications

• Pursuing an undergraduate or graduate degree in relevant fields.
• Expected graduation date of December 2026 or later.

Benefits & Perks

• Professional development and training opportunities.
• Best-in-class benefits including generous vacation, paid maternity/paternity leave, retirement plans, tuition reimbursement, discounts, and more.
• A culture passionate about the mission, with recognition and support for employee growth.