SVP, Head of PRS Marketing and Customer Experience

About the Role

Key Responsibilities

• Create and drive a strategic, integrated MarComms plan aligned with PRS's goals and growth objectives, delivering measurable outcomes.
• Identify and leverage opportunities to build the brand and enhance reputation, driving awareness and generating marketing leads.
• Build credibility and awareness for PRS subject matter experts, leaders, and products/services.
• Manage integrated earned, owned, and paid media strategies and drive stakeholder engagement across all targeted audiences and influencers.
• Develop PRS's MarComms platform to be strategically aligned, innovative, and leading edge.
• Design and execute successful marketing campaigns with robust content targeting specific business growth goals, including geographic, product line, and client retention objectives.
• Build research-driven client personas to understand target markets, client expectations, and product needs.
• Manage and maximize market research and reporting efforts.
• Drive targeted marketing strategies across stakeholder groups such as clients, agents, brokers, and influencers, and oversee the client database (CRM).
• Lead creative prospecting efforts focusing on multi-channel lead generation.
• Identify and leverage data and analytics to drive prospecting and sales, maintaining and refining metrics and process improvements across the customer journey.
• Build a world-class marketing team with diverse skills and competencies, fostering a culture of creativity, accountability, and results.
• Maintain strong collaborative relationships within PRS and across other Chubb business lines to share best practices and execute the integrated MarComms strategy.
• Manage the North America PRS marketing budget and ROI on spend.
• Work closely with Chubb's Global Brand team to refine brand and value propositions.
• Manage communication strategies with employees and distribution partners to ensure high engagement and facilitate storytelling and results sharing.

Requirements

• Experience in developing and executing strategic marketing plans that deliver measurable outcomes.
• Strong leadership skills with the ability to build and manage high-performing teams.
• Proven ability to develop integrated marketing campaigns across multiple channels.
• Experience with media relations, digital marketing, content creation, and stakeholder engagement.
• Ability to leverage data and analytics to inform marketing strategies and drive results.
• Experience managing marketing budgets and measuring ROI.
• Excellent collaboration skills to work across different teams and business lines.
• Strong understanding of client segmentation, CRM management, and market research.

Nice to Have

• Experience in the insurance or financial services industry.
• Familiarity with brand management and value proposition development.
• Experience working with global teams and international markets.

Qualifications

• Proven track record in strategic marketing leadership roles.
• Experience managing marketing teams and budgets.
• Strong analytical and communication skills.

Benefits & Perks

• Opportunity to lead a key strategic function within a leading insurance company.
• Collaborative work environment with high visibility and impact.
• Work with a forward-thinking, innovative leadership team.