SVP, Spend Management Marketing and Enterprise Activation

About the Role

Key Responsibilities

• Understand market research and competitive analysis to inform effective marketing strategies for the business.
• Establish KPIs, leveraging data-driven insights to measure impact, optimize efforts, and continuously enhance marketing performance. Define the marketing contribution to the business unit's pipeline and revenue targets.
• Develop demand generation strategies that address the tangible needs of defined buying cohorts within ideal customer profiles, utilizing Vizient solutions that may span business units.
• Drive cost-efficient, high-impact integrated marketing campaigns and relationship-building initiatives to generate quality pipeline and enhance brand loyalty among a targeted group of healthcare system providers.
• Craft and deliver compelling value propositions and differentiated messaging to position solutions effectively in the market.
• Leverage market research and competitive insights to guide product development and shape strategic marketing efforts across the business unit.
• Provide sales plays that enhance sales' ability to source, accelerate, and close pipeline.
• Drive the creation of sales tools and solution-level training that empower our sales teams to succeed.
• Lead integrated marketing alignment between the business unit and central teams, managing lead flow and supporting both BU-specific and enterprise-wide initiatives to maximize demand generation and strategic impact.
• Enhance brand visibility through targeted messaging and content, while collaborating across functions to drive revenue and achieve go-to-market objectives.

Requirements

• Bachelor's degree in Marketing, Business, or related field preferred; MBA or advanced degree strongly desired.
• 15 or more years of progressive marketing leadership experience, with at least 5 years in a senior executive role.
• Proven success leading marketing strategy and execution for a business unit or portfolio of products in a B2B environment required; healthcare industry experience strongly preferred.
• Demonstrated ability to develop and execute go-to-market strategies that drive measurable growth and align with overall business objectives.
• Strong leadership presence with a track record of building, mentoring, and motivating high-performing marketing teams.
• Experience collaborating cross-functionally with product management, sales, corporate communications, and executive leadership.
• Expertise in integrated marketing planning, demand generation, brand development, and content strategy.
• Ability to translate complex value propositions into differentiated market messaging.
• Data-driven mindset with proficiency in using marketing analytics, customer insights, and market research to guide decisions.
• Exceptional communication skills with the ability to represent the business unit's perspective across internal and external audiences.
• Strong executive presence and influencing skills, with experience presenting to C-level stakeholders and boards.
• Demonstrated agility in managing change and navigating matrixed organizational structures.
• Ability to balance strategic thinking with operational execution in a fast-paced, results-oriented environment.
• Willingness to travel.

Nice to Have

• Healthcare industry experience.

Qualifications

• Bachelor's degree in Marketing, Business, or related field (preferred).
• MBA or advanced degree (strongly desired).
• 15+ years of marketing leadership experience.
• At least 5 years in a senior executive role.

Benefits & Perks

• Position is short and long term incentive eligible.
• Comprehensive benefits plan.