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SYSTEM MANAGER, MARKETING & COMMUNICATIONS

Universal Health Services

Sparks, NV
Full Time
Senior
about 1 month ago

Job Description

About the Role

The System Manager of Marketing and Communications at Northern Nevada Health System is responsible for developing and executing marketing strategies that support service line growth and enhance brand equity and awareness. The role involves managing advertising programs, community outreach strategies, physician-aligned initiatives, and programs aligned with the System's annual business plan. The position reports to the System Director of Marketing and Communications and operates within a regional multi-facility healthcare system dedicated to providing quality care to residents of the greater Truckee Meadows.

Key Responsibilities

  • Develop and implement marketing and communication strategies to achieve business plan goals including brand awareness advertising campaigns, patient acquisition strategies, and market share growth initiatives.
  • Create and manage the System's internal content program through engaging and informative communications across multiple channels.
  • Support the development and execution of multimedia assets including collateral, graphic design, internal video production, and more, ensuring brand consistency and visual impact across all channels.
  • Manage outreach campaigns to effectively engage with community stakeholders through events and partnerships that enhance brand awareness and public engagement.
  • Oversee social media channels through the development of strategic content placement that drives audience engagement and demonstrates online growth.
  • Collaborate with business development and physician relations departments to strengthen referral networks, ensure alignment on clinical programs, and create outreach initiatives that enhance patient and provider satisfaction.
  • Partner with the corporate agency to create compelling advertising content that resonates with the target audience and aligns with strategic growth initiatives.
  • Support the System Director with public relations and media outreach strategies including building relationships with media representatives, developing content, and enhancing the organization's public presence.
  • Develop and implement brand-aligned storytelling content that effectively communicates the organization's mission and values across various platforms.
  • Lead and manage projects with strategic significance, track project deliverables, identify process improvements, and meet defined department standards.

Requirements

  • A bachelor's degree in marketing, communications, or a related field is typically required.
  • 5 or more years of experience in marketing, advertising, or public relations.
  • Experience working in the healthcare industry is highly preferred.
  • Exceptional communication and interpersonal skills to effectively communicate with patients and healthcare professionals.
  • Strong analytical and problem-solving skills to analyze internal data, identify industry and local trends, and make informed strategic decisions.
  • Project management experience with the ability to manage multiple projects simultaneously, meet deadlines, and work collaboratively with a multidisciplinary team.
  • Proficiency in social media, content marketing, and advertising project management.
  • Innovative thinking and adaptability to develop creative marketing campaigns and adapt to changing market conditions.

Nice to Have

  • Demonstrated managerial and/or project management experience.

Qualifications

  • Bachelor's degree required in Marketing, Public Relations or Communications.
  • 5+ years of experience in marketing, advertising, or public relations.

Benefits & Perks

  • Challenging and rewarding work environment
  • Competitive Compensation & Generous Paid Time Off
  • Excellent Medical, Dental, Vision and Prescription Drug Plans
  • 401(K) with company match and discounted stock plan
  • Tuition Reimbursement/Repayment Program
  • Career development opportunities within UHS and its 300+ Subsidiaries

Working at Universal Health Services

Universal Health Services (UHS) is one of the nation's largest and most respected providers of hospital and healthcare services, recognized as one of the World's Most Admired Companies by Fortune and listed in Forbes' ranking of America's Largest Public Companies. UHS operates acute care hospitals, behavioral health facilities, outpatient facilities, and ambulatory care access points across the U.S., Washington, D.C., Puerto Rico, and the United Kingdom. The organization values diversity and inclusion, fostering an environment of mutual respect and equal employment opportunities for all employees.

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Job Details

Posted AtJun 24, 2025
SalaryCompetitive salary
Job TypeFull Time
ExperienceSenior

Job Skills

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About Universal Health Services

Website

uhs.com

Company Size

10000+ employees

Location

Sparks, NV

Industry

General Medical and Surgical Hospitals

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