Technical Marketing Lead

Bayside Solutions

Dublin, CA

Contract

Senior

146k-166k

11 days ago

Job Description

About the Role

We are looking for a Technical Marketing Lead to provide hands-on technical leadership for the implementation of our Marketing Technology ecosystem. This role will be responsible for guiding developers, coordinating with vendors/SIs, and ensuring high-quality delivery of solutions across CRM/CDP, Loyalty, ESP, Consent Management, Customer Experience, Marketing and Customer Data Analytics, and AI/GenAI initiatives. The Technical Lead will serve as the bridge between architecture and execution, ensuring that designs are translated into scalable, secure, and maintainable solutions. The position is based in Dublin, California, on a hybrid work model, and is a W2 Contract-to-Hire role with a salary range of $145,600 - $166,400 per year.

Key Responsibilities

Lead the technical implementation of CRM/CDP, Loyalty, ESP, Consent, and Analytics platforms.
Translate solution architecture and design documents into actionable technical tasks for development teams.
Review code, configuration, integration workflows, and data pipelines to ensure quality and compliance with standards.
Guide the development of APIs, microservices, and ETL/ELT pipelines (Snowflake and MarTech integrations).
Oversee configuration and customization of CRM, Loyalty, and ESP platforms.
Support development of customer portal and mobile app integrations (identity, loyalty, personalization).
Ensure seamless integration between retail systems, POS, marketing, and analytics platforms.
Work closely with vendor technical teams and SI partners, reviewing deliverables and resolving issues.
Mentor internal developers and offshore teams to build technical capability.
Act as the primary technical escalation point during delivery.
Support the setup of DevOps pipelines, CI/CD, and environment management.
Ensure monitoring, logging, and observability are embedded in delivered solutions.
Drive adherence to data security, compliance (GDPR/CCPA), and enterprise IT standards.
Identify opportunities for automation, optimization, and innovation.
Contribute to reusable frameworks, integration templates, and best practices.
Evaluate new technologies, tools, and methods for relevance to MarTech delivery.

Requirements

8+ years of IT experience, with at least 4+ years in technical leadership roles.
Strong hands-on experience in CRM/CDP, Loyalty, ESP, and Consent Management platforms.
Proven track record in data integration, API development, and Snowflake-based analytics solutions.
Experience leading global development teams and managing vendor deliverables.
Expertise in integration technologies (REST APIs, GraphQL, middleware, ETL/ELT).
Proficiency in data modeling, SQL, and Snowflake or similar cloud data platforms.
Strong understanding of DevOps, CI/CD pipelines, and cloud-native development (ex, Azure).
Solid knowledge of data privacy, security, and consent management principles.
Strong problem-solving skills, attention to detail, and ability to lead technical discussions.
Excellent communication and mentoring skills.