Technical Marketing Lead

About the Role

Key Responsibilities

• Lead the technical implementation of CRM/CDP, Loyalty, ESP, Consent, and Analytics platforms.
• Translate solution architecture and design documents into actionable technical tasks for development teams.
• Review code, configuration, integration workflows, and data pipelines to ensure quality and compliance with standards.
• Guide the development of APIs, microservices, and ETL/ELT pipelines (Snowflake and MarTech integrations).
• Oversee configuration and customization of CRM, Loyalty, and ESP platforms.
• Support development of customer portal and mobile app integrations (identity, loyalty, personalization).
• Ensure seamless integration between retail systems, POS, marketing, and analytics platforms.
• Work closely with vendor technical teams and SI partners, reviewing deliverables and resolving issues.
• Mentor internal developers and offshore teams to build technical capability.
• Act as the primary technical escalation point during delivery.
• Support the setup of DevOps pipelines, CI/CD, and environment management.
• Ensure monitoring, logging, and observability are embedded in delivered solutions.
• Drive adherence to data security, compliance (GDPR/CCPA), and enterprise IT standards.
• Identify opportunities for automation, optimization, and innovation.
• Contribute to reusable frameworks, integration templates, and best practices.
• Evaluate new technologies, tools, and methods for relevance to MarTech delivery.

Requirements

• 8+ years of IT experience, with at least 4+ years in technical leadership roles.
• Strong hands-on experience in CRM/CDP, Loyalty, ESP, and Consent Management platforms.
• Proven track record in data integration, API development, and Snowflake-based analytics solutions.
• Experience leading global development teams and managing vendor deliverables.
• Expertise in integration technologies (REST APIs, GraphQL, middleware, ETL/ELT).
• Proficiency in data modeling, SQL, and Snowflake or similar cloud data platforms.
• Strong understanding of DevOps, CI/CD pipelines, and cloud-native development (e.g., Azure).
• Solid knowledge of data privacy, security, and consent management principles.
• Strong problem-solving skills, attention to detail, and ability to lead technical discussions.
• Excellent communication and mentoring skills.

Nice to Have

• Loyalty Platforms experience.
• Snowflake or equivalent data engineering certifications.
• Azure or equivalent cloud platform certifications.
• Privacy-related certifications.
• Scrum/Agile certifications.

Qualifications

• Not explicitly specified beyond experience requirements.