Technical SEO Specialist

About the Role

Key Responsibilities

• Develop and execute the organization's search engine optimization strategy, ensuring alignment with business goals and digital acquisition objectives.
• Own and lead the end-to-end execution of key SEO initiatives, directly implementing technical optimizations and content enhancements.
• Manage and contribute hands-on to all aspects of SEO, including technical SEO, on-page optimization, and off-page strategies.
• Lead the SEO team and own the SEO agency relationship, ensuring projects are executed quickly, efficiently, and to the highest standards.
• Roadmap, build business cases, and manage the implementation of SEO initiatives across multiple departments and stakeholders.
• Optimize website structure, performance, and architecture for search engines, ensuring best practices are met for crawlability, indexability, site speed, structured data, and Core Web Vitals.
• Conduct deep-dive keyword research, competitive analysis, and ongoing technical SEO audits to identify growth opportunities and areas for improvement.
• Work closely with developers to implement technical SEO recommendations, schema markup, sitemaps, and structured data improvements.
• Collaborate with content and creative teams to optimize existing content and ensure new content is SEO-friendly.
• Provide guidelines and recommendations to ensure alignment with search intent and keyword targeting.
• Leverage SEO tools (Google Search Console, Screaming Frog, SEMrush, Ahrefs, and web analytics) to track performance and optimize campaigns based on real data.
• Stay ahead of industry trends, algorithm updates, and emerging SEO technologies, ensuring the company remains at the forefront of organic search strategies.
• Provide proactive SEO leadership, ensuring cross-functional teams understand and integrate SEO best practices across the business.
• Continuously test, refine, and improve content and technical strategies to maximize organic search performance.

Requirements

• 5 to 7 years of hands-on experience in technical SEO, preferably within eCommerce, membership, or event industries.
• Proven ability to manage and directly execute high-impact SEO initiatives for large, complex websites or portfolios.
• A Bachelor's degree in Marketing, Business, Public Relations, or equivalent experience.
• Expertise in technical SEO best practices, including crawlability, indexation, structured data, Core Web Vitals, keyword research, content optimization, and link-building strategies.
• Experience directly implementing technical optimizations via CMS, development environments, or direct collaboration with developers.
• Proficiency in hands-on SEO execution, including working with HTML, CSS, JavaScript (as related to SEO), and CMS platforms such as WordPress, Unbounce, Payload, Retool, and non-traditional CMS frameworks like React, NextJS, and Gatsby.
• Proficiency in SEO tools such as Google Search Console, Screaming Frog, SEMrush, Ahrefs, and web analytics platforms (Google Analytics, Looker, etc.).
• Experience with AI tools and chatbots for strategic SEO planning and implementation.
• Strong JavaScript knowledge for technical SEO implementations on code-heavy sites.
• Strong analytical mindset with the ability to interpret SEO data and translate insights into action.
• Experience with GA4 and other analytics tools is preferred.
• Project management experience, including managing multiple priorities and driving SEO initiatives across teams.
• Excellent communication skills to articulate technical SEO requirements to both technical and non-technical stakeholders.
• A hunger for continuous learning, innovation, and improvement in SEO.
• Familiarity with firearms and the 2A community is a plus.
• Applicants must be authorized to work for any employer in the U.S. and be able to work remotely or at the company's headquarters in West Bend, Wisconsin.

Nice to Have

• Experience with AI tools and chatbots for SEO.
• Familiarity with firearms and the 2A community.

Benefits & Perks

• Target base salary range $72,000 - $88,000 based on experience.
• Eligible for company bonus plan.
• 23 days of Personal Time Off, 8 Company Holidays, plus paid day of Volunteer Service annually.
• Robust insurance coverage options: Medical, Dental, Vision, HSA, FSA, Life, STD, & LTD.
• Work flexibility: remote or hybrid schedule (3 days in-office in West Bend, WI).
• Recognition as a Newsweek Top 100 America's Most Loved Workplace in 2023 and 2024.
• Multiple awards including Top Workplaces USA, Inc. 5000 fastest-growing companies, and local workplace awards.