Temporary Digital Engagement Specialist

About the Role

Key Responsibilities

• Create, curate, and manage engaging written, visual, and multimedia content (copy, photography, video) for the AANAPISI Program's digital platforms.
• Build and update website pages, monitor website and social media analytics, and ensure content aligns with strategic goals and university branding.
• Develop and maintain a publication schedule for social media and digital campaigns.
• Collaborate on social media campaigns and day-to-day activities, including online advocacy, writing/proofing copy, image curation, and design.
• Identify and purchase potential digital assets (photography/audio/video), maintaining an organized repository.
• Engage with students, staff, and partners across platforms, responding thoughtfully to questions, comments, and feedback.
• Monitor sentiment and reputation of the program through real-time engagement and regular reporting.
• Organize and facilitate workshops, webinars, and events for students, faculty, and staff.
• Collect and analyze data to understand AA and NHPI student experiences, challenges, and achievements.
• Create and analyze online forms, assist in program evaluation, and contribute insights for program improvement and grant proposals.
• Track and analyze digital engagement, reporting on performance metrics to optimize strategies.
• Craft clear educational and marketing materials to promote AANAPISI initiatives, student support services, and academic programs.
• Ensure inclusive, accurate, and impactful communication in all materials produced.
• Contribute to curriculum materials and participate in the preparation of scholarly articles.
• Manage projects and deadlines independently and in collaboration with team members to meet program goals.
• Proofread strategic documents and proposals.
• Maintain records of project actions, deliverables, and learning for team knowledge transfer.

Requirements

• Bachelor's degree in Communication, Digital Design, English, Film, Marketing, Public Relations, or similar field.
• Strong written, verbal, and digital communication skills with proven accuracy and attention to detail.
• Analytical skills with experience in internet research, social media, and content performance analytics.
• Experience with content creation, digital media, and project management in higher education and/or marketing contexts.
• Proficiency with tools such as Canva, Adobe Creative Suite (Photoshop, InDesign, Premiere/iMovie, Acrobat Pro), Microsoft Office (Word, Excel, PowerPoint), web content management systems (e.g., OmniUpdate), and social media platforms (Facebook, Twitter, Flickr, YouTube, TikTok).
• Ability to work independently and collaboratively in a team environment.
• Highly organized, deadline-driven, and capable of managing multiple projects.
• Assist in research activities, including data collection and analysis.

Nice to Have

• Knowledge of higher education issues impacting AA and NHPI communities.
• Excellent presentation skills and ability to write graduate-level research reports.
• Prior experience leading social media or engagement campaigns within an agency, digital, or higher education environment.
• Basic HTML and content management system editing skills.

Qualifications

• Bachelor's degree in a relevant field (Communication, Digital Design, English, Film, Marketing, Public Relations, or similar).

Benefits & Perks

• Part-time position at $24.00/hour.
• Eligible for sick leave benefits.
• Hybrid work schedule allowing on-campus and remote work as needed.