Territory Product Specialist

About the Role

Key Responsibilities

• Assist in driving sales and new customer acquisition by providing technical and feature knowledge of products to various audiences.
• Provide effective product training and promote the development of the brand within dealer organizations, customers, and employees.
• Perform product demonstrations, comparisons to competitive equipment, and support start-up of new customers.
• Schedule and participate in activities such as dealer calls, demonstrations, customer visits, farm shows, open houses, and training sessions.
• Assist dealer partners in assessing customer operational technical needs and advise on suitable products, including precision farming technology.
• Communicate and demonstrate technical and feature knowledge of products and precision farming tools like GPS steering, mapping, and telematics.
• Set up and demonstrate equipment as needed, ensuring proper documentation and submission of demo reports in CRM tools like Salesforce.
• Support product management with creation of training and promotional materials, and provide technical support at farm shows and group presentations.
• Support product evaluations and testing of new products, including pre-series machinery.
• Adhere to company values, policies, safety rules, laws, and regulations at all times.

Requirements

• Experience in technical product demonstrations and training.
• Knowledge of agricultural equipment and precision farming technology such as GPS steering, mapping, and telematics.
• Ability to communicate technical information effectively to dealers, end-users, and internal teams.
• Experience scheduling and participating in customer and dealer activities like farm shows and open houses.
• Proficiency in using CRM tools for documentation and reporting, such as Salesforce.
• Ability to evaluate equipment and perform feature/pricing comparisons.
• Willingness to support product evaluations, testing, and promotional activities.

Nice to Have

• Experience in the agricultural or machinery industry.
• Familiarity with product management and creation of training materials.
• Experience supporting product launches and new product evaluations.