Urban Outfitters E-Commerce SEO Manager

Urban Outfitters

Philadelphia, PA

Full Time

Mid Level

about 1 month ago

Job Description

About the Role

Urban Outfitters is seeking a strategic, data-driven, and collaborative SEO Manager to lead and execute their organic search strategy. This role is pivotal in driving digital revenue by connecting customers with products and content they love. The SEO Manager will oversee the implementation of SEO best practices across the digital ecosystem, ensuring discoverability, scalability, and alignment with brand voice and business goals as part of the eCommerce Optimization Team.

Key Responsibilities

Own and execute on-page SEO initiatives including metadata, internal linking, structured data, and content tagging
Partner with the URBN SEO team to implement technical SEO recommendations and platform enhancements
Optimize product, category, and editorial content to improve visibility and drive qualified traffic
Collaborate with copywriters, merchandisers, and content teams to ensure SEO best practices are embedded in all content
Identify keyword gaps and content opportunities to support seasonal campaigns, product launches, and evergreen growth
Provide recommendations on taxonomy, navigation, and faceted search to enhance crawlability and user experience
Analyze and report on weekly, monthly and quarterly SEO performance and KPI data with goal of driving Natural Search sessions & exposure
Translate data into actionable insights and strategic recommendations
Conduct competitive analysis, keyword research, and performance audits to inform roadmap planning
Leverage enterprise SEO platforms (e.g., Conductor, SEMRush, Google Search Console) to manage workflows, dashboards, and reporting
Ensure platform insights are translated into prioritized, actionable tasks
Stay current on algorithm updates, industry trends, and emerging tools
Act as the primary SEO point of contact across Urban Outfitters' digital teams
Coordinate SEO-related tasks with UX, development, merchandising, and creative teams to ensure timely execution
Educate internal stakeholders on SEO principles and advocate for SEO-friendly practices across the organization

Requirements

Minimum 3 years of hands-on SEO experience, preferably in an eCommerce or retail environment
Experience managing SEO execution for large-scale product catalogs
Background in content operations, merchandising, or digital production
Proficiency with SEO tools and platforms (e.g., Conductor, BrightEdge, SEMrush, Ahrefs)
Familiarity with eCommerce platforms (e.g., Shopify, Salesforce Commerce Cloud, Magento)
Basic understanding of HTML/CSS and web analytics tools (e.g., Google Analytics)
Positive, professional, and timely communication skills
Assertiveness in expressing ideas, needs, and boundaries
Proactive time management skills
Attention to detail and high-quality work production
Ownership mindset and accountability
Commitment to fostering diversity and inclusion

Nice to Have

SEO or digital marketing certifications (e.g., Google, HubSpot)

Qualifications

Experience managing SEO for large-scale product catalogs
Background in content operations, merchandising, or digital production
SEO or digital marketing certifications (preferred)

Benefits & Perks

Medical, dental, and vision insurance
Paid time off
Generous employee discounts
Retirement savings options
Additional benefits as detailed at www.urbn.com/work-with-us/benefits

Working at Urban Outfitters

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. They promote a safe, fair, and respectful work environment and offer anti-harassment training to managers and employees.

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