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US Alzheimer's Marketing, Expert Engagement Lead

Biogen

Cambridge, MA
Full Time
Senior
161k-222k
about 2 months ago

Job Description

About the Role

The US Alzheimer's Marketing, Expert Engagement Lead will be a critical role and visible leader within the US Marketing Team, overseeing KME/key professional stakeholder strategies and engagement plans to activate, educate and build advocacy to improve speed to therapy and coordination to improve patient care. This position is responsible for establishing strategic direction through analysis of insights to drive key strategic choices for the franchise. The role focuses on development of influence mapping and engagement plans, design of disease education initiatives, including peer to peer strategy across channels, speaker bureau, and key customer engagement strategies that crosscut HCP audiences. The ideal candidate would have a deep understanding of HCP, KME and/or Key Account customer audiences, and the ability to collaborate and lead projects supporting the intersection between HCP and patient.

Key Responsibilities

  • Work closely with alliance partners to set the direction for expert engagement strategy and planning within disease education, congress, and KME relevant settings, including Advisory Boards and Strategic Councils.
  • Partner with leadership to prioritize marketing strategies to address educational needs, system/patient access challenges, and complex therapy processes in an emerging market landscape.
  • Lead complex product growth opportunities and produce measurable results.
  • Develop cross-functional strategic plans and identify external expert partners to execute solutions that improve treatment uptake.

Requirements

  • Strong track record of success in deep commercial marketing expertise, making key business decisions and leading implementation across the matrix.
  • Ability to prioritize and manage complex and innovative projects, establishing vision and direction within a fast-moving, challenging environment.
  • Strong scientific/medical aptitude with the ability to communicate complex concepts clearly and concisely.
  • Excellent communication skills for proactive, clear internal and cross-collaboration communication.
  • Bachelor's degree; MBA or advanced degree in health sciences preferred.
  • 7+ years of industry experience, with 2+ years in marketing or marketing-adjacent roles preferred.
  • Experience in neurology with well-established neurology/Alzheimer's KME relationships.
  • Ability to work well in a fast-paced, dynamic environment and influence without authority.
  • Self-starter with the ability to work independently or within a team; people management experience is a plus.
  • Strong project and vendor management skills, including resource allocation and fiscal management.

Nice to Have

  • Customer-facing or Medical Affairs experience.

Benefits & Perks

  • Base salary range of $161,000.00-$222,000.00, determined through an analytical approach considering skills, experience, location, and internal equity.
  • Short-term and long-term incentives, including cash bonus and equity incentives.
  • Comprehensive benefits including Medical, Dental, Vision, & Life insurances.
  • Fitness & Wellness programs including a fitness reimbursement.
  • Short- and Long-Term Disability insurance.
  • Paid vacation (minimum 15 days) and end-of-year shutdown time off.
  • Up to 12 paid holidays plus 3 paid days for Personal Significance.
  • 80 hours of sick time per year.
  • Paid Maternity and Parental Leave.
  • 401(k) with company matching.
  • Employee stock purchase plan.
  • Tuition reimbursement up to $10,000 annually.
  • Participation in Employee Resource Groups.

Working at Biogen

We are a global team committed to excellence and a pioneering spirit. As a mid-sized biotechnology company, we provide stability and resources while fostering an environment where individual contributions make a significant impact. Our team includes talented and passionate achievers with opportunities for learning, growth, and skill expansion. We work together to deliver life-changing medicines, guided by our mission of Caring Deeply, Achieving Excellence, and Changing Lives. We are dedicated to building a culture of inclusion and belonging that reflects the communities we serve and the patients we help. We value diverse backgrounds, cultures, and perspectives, and focus on empowering every employee.

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Job Details

Posted AtJun 12, 2025
Job CategoryMarketing
Salary161k-222k
Job TypeFull Time
ExperienceSenior

Job Skills

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About Biogen

Website

biogen.com

Company Size

5001-10000 employees

Location

Cambridge, MA

Industry

Pharmaceutical and Medicine Manufacturing

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