US Marketing Manager Advanced Surgery

About the Role

Key Responsibilities

• Conduct thorough market research and competitive analysis to identify opportunities for growth and differentiation in the healthcare sector.
• Oversee the product lifecycle from concept to launch, ensuring successful introduction of new products and enhancements to existing offerings.
• Collaborate closely with the sales team to provide marketing tools, training, and support that address customer needs and drive sales performance.
• Design and implement targeted marketing campaigns, including digital marketing, trade shows, and educational programs, to promote Advanced Surgery's products.
• Build and maintain relationships with key opinion leaders (KOLs), healthcare professionals, and industry partners to enhance brand visibility and credibility.
• Establish key performance indicators to measure the effectiveness of marketing initiatives and adjust strategies as needed to achieve desired outcomes.
• Work with Medical, R&D, regulatory, and Sales Operation teams to ensure alignment on products and compliance with industry standards.
• Manage a marketing budget effectively, ensuring efficient allocation of resources to enhance return on investment on marketing activities.
• Willingness to travel up to 30% for customer meetings, conferences, and training sessions.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Proven experience in commercial marketing with 7 years experience, with a focus on medical devices or healthcare market.
• Strong understanding of surgical markets and customer needs.
• Track record in developing and implementing successful marketing strategies.
• Excellent communication and social skills, with the ability to influence and engage partners at all levels.
• Proficiency in digital marketing tools and analytics.
• Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Ability to lead multiple projects simultaneously in a fast-paced environment.

Nice to Have

• Experience working in the medical device or healthcare industry.
• Knowledge of digital marketing tools and analytics platforms.
• Experience managing marketing budgets and campaigns.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 7 years of proven experience in commercial marketing, preferably in medical devices or healthcare.

Benefits & Perks

• Comprehensive health and well-being benefits including medical and dental coverage starting day one.
• Insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance.
• Financial and retirement benefits such as Employee Stock Purchase Plan (ESPP) and 401(k) Retirement Savings Plan (RSP).
• Flexible Spending Accounts, educational assistance programs, paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves, and paid parental leave.
• Additional benefits including commuting benefits, Employee Discount Program, Employee Assistance Program (EAP), and childcare benefits.