(USA) Director, Digital Media

About the Role

Key Responsibilities

• Builds and leads a team to execute on business area or category objectives, ensuring associates receive learning and development opportunities such as training and mentoring.
• Conducts performance and career development conversations, mentors less experienced associates and managers.
• Drafts the digital media strategy ensuring alignment with Walmart's marketing and overall business strategy, socializes with other marketing leaders and associates.
• Strengthens technical digital marketing expertise and connects with internal and external technology partners to drive digital media strategy.
• Contributes to digital innovation by socializing new strategies and approaches to differentiate Walmart in the marketplace.
• Utilizes deep technical knowledge and business acumen to advise on product development roadmap and user experience, consulting with technical experts.
• Manages all aspects of multiple large and complex digital campaigns, including developing campaign plans, goals, and ensuring execution.
• Integrates multichannel connection points within website to increase value and returns from digital efforts.
• Interfaces and consults with internal teams and external agencies, providing strategic direction and managing relationships.
• Adjusts strategy and plans based on campaign ROI, trends, and insights.
• Partners with internal teams to develop creative direction and key messages for campaigns, guiding creative execution.
• Provides input into process workflow change strategies and prepares teams for upcoming changes.
• Develops and oversees budgets for multiple campaigns, suggesting adjustments to meet operational objectives.
• Collaborates with marketing leaders, external agencies, and key partners to ensure effective campaign development and implementation.
• Supports development of social media engagement strategies, oversees social media content, and drives community engagement.
• Influences paid and organic search strategies, manages relationships with platform providers, and reviews performance metrics.
• Supports performance social and display advertising, analyzing data to identify trends and opportunities.
• Identifies and manages strategic partnerships and affiliate opportunities to drive growth and brand awareness.
• Develops customer relationship management strategies to improve engagement and lifetime value, ensuring alignment across channels.
• Builds high-performing teams, supports talent development, mentorship, and succession planning.
• Fosters an environment of respect, integrity, and collaboration, promoting Walmart’s values and ethical standards.
• Acts as a servant leader, demonstrating humility, self-awareness, and accountability.
• Delivers business results with a customer-first approach, adopting a holistic perspective considering data, insights, and business needs.
• Seeks continuous improvement, supports digital disruption, and fosters innovation within the organization.

Requirements

• Bachelor's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Arts, Finance or related field and 4 years' experience in data analysis, data science, statistics, or related field.
• Or Master's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field and 2 years' experience in data analysis, data science, statistics, or related field.
• Or 6 years' experience in data analysis, data science, statistics, or related field.
• Experience in digital marketing, including affiliate marketing and display advertising.
• Experience leading a cross-functional team.

Nice to Have

• Experience in digital marketing (for example, affiliate marketing, display advertising).
• Leading a cross-functional team.

Qualifications

• Minimum educational and experience qualifications as outlined above.

Benefits & Perks

• Competitive pay with performance-based bonus awards.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits such as 401(k), stock purchase, and company-paid life insurance.
• Paid time off including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits like short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement.
• Live Better U education benefit program covering tuition, books, and fees.
• Annual salary range of $110,000.00-$220,000.00 plus additional performance bonuses.