Vice President, Content Marketing

About the Role

Key Responsibilities

• Lead the development of creative content formats that captivate audiences, push storytelling boundaries, and align with business goals through measurement and optimization.
• Develop content for various channels including short-form editorial content, blogs, and long-form content for interactive campaigns.
• Oversee social media strategy across content, platforms, and KPIs.
• Partner with VP of Marketing to oversee ad copy and brand positioning for digital marketing campaigns.
• Manage an organization-wide content calendar and create systems for content creation, co-creation, curation, and responsible AI integration.
• Oversee development and execution of marketing campaigns ensuring content excellence, messaging coherence, and alignment with brand and audience goals.
• Partner with the Communications Team to align content marketing and earned media efforts and build a donated media program.
• Partner with the Creative Director to provide inspiration and leadership for copywriters and designers.
• Lead executive-level collaboration to evolve brand positioning and shape long-term priorities and market activation plans.
• Steward internal and external brand alignment and develop owned go-to-market strategies for new products and programs.
• Lead the organization's event and campaign strategy to tell a connected and compelling story supporting business goals.
• Collaborate with the Development team to drive donor engagement and meet fundraising goals.
• Lead and mentor a high-performing team of strategists, writers, and social media directors, providing professional development and guidance.

Requirements

• 10+ years of progressive experience in brand strategy, content development, or related fields.
• Bachelor's Degree required.
• Skilled storyteller, writer, and creative with an impactful portfolio.
• Experience leading multi-platform content strategy and assessing ROI of content efforts.
• Proven success in developing and executing national marketing campaigns.
• Expertise in audience segmentation, brand positioning, and integrating creative strategy with business goals.
• Strong cross-functional collaboration skills and influence across teams.
• Deep understanding of social media management, emerging content trends, and media planning and buying.
• Ability to foster excellence and champion creative work.
• Persuasiveness and confidence to promote big ideas.
• Minimum of 5 years of people management experience, including nurturing talent at multiple levels.

Nice to Have

• Experience with media planning and buying.
• Deep understanding of content marketing analytics and data-driven optimization.
• Experience with integrated campaign management across multiple channels.

Qualifications

• Bachelor's Degree in a relevant field.

Benefits & Perks

• Salary ranges based on geographic location and experience, with tiers from $152,500 to $232,000.
• Opportunities for full-time or seasonal positions across the country.
• Inclusive environment welcoming candidates from various national service programs.
• Commitment to equal employment opportunity and non-discrimination.