Vice President Digital & eCommerce Marketing

Senegence International

Sapulpa, OK

Full Time

Executive

9 days ago

Job Description

About the Role

SeneGence is seeking a digitally savvy, brand-forward marketing executive to lead our global digital and eCommerce marketing efforts through our direct selling model. The Vice President - Digital & eCommerce Marketing will define and execute strategies that drive online growth, elevate brand presence, and empower our Independent Distributor community through compelling digital storytelling, performance-driven campaigns, and data-informed decision-making. This role requires a leader with deep expertise in consumer products, digital commerce platforms, and influencer ecosystems, collaborating cross-functionally to deliver a seamless brand and shopping experience while strengthening our global salesforce.

Key Responsibilities

Design and lead a comprehensive digital and eCommerce marketing strategy that accelerates online sales and enhances brand affinity among consumers and Independent Distributors.
Oversee the execution of omnichannel marketing initiatives including paid social, SEO/SEM, email/SMS, influencer, and affiliate marketing to drive traffic, acquisition, and retention.
Champion the digital experience across Shopify Plus, aligning product launches, promotions, and storytelling with Distributor sales efforts and customer engagement goals.
Partner closely with Product, Creative, Sales, and Events teams to deliver cohesive campaigns that blend physical and digital touchpoints across all channels.
Lead and mentor a high-performing marketing team emphasizing empowerment, collaboration, and results.
Manage analytics and performance dashboards to inform spend decisions and improve KPIs such as ROAS, CAC, LTV, and CVR.
Serve as the brand steward for digital communications and visual identity, ensuring consistency across all customer and Distributor-facing assets.
Support Distributor marketing success through scalable tools, training, and social-first content that amplifies field reach and engagement.

Requirements

Bachelor's degree in marketing, communications, or a related field.
Minimum 10 years of progressive marketing experience, with at least 5 years in a senior leadership role.
Experience in cosmetics, beauty, skincare, or adjacent consumer product categories highly preferred.
Strong understanding of direct selling and field sales enablement; prior experience in direct sales or MLM environment is a plus.
Demonstrated success launching and optimizing digital marketing and eCommerce strategies within Shopify Plus or equivalent platforms.
Expertise in digital campaign management, SEO/SEM, paid media, influencer marketing, and social platform performance.
Proven track record leading cross-functional teams, managing budgets, and delivering measurable results.
Strategic thinker and creative problem-solver who thrives in a fast-paced, entrepreneurial culture.
Excellent communication and interpersonal skills, with the ability to influence at all organizational levels.
Familiarity with marketing technology platforms, performance analytics, and customer journey mapping.

Nice to Have

Experience in cosmetics, beauty, skincare, or related consumer categories.
Prior experience in direct sales or MLM environments.

Qualifications

Bachelor's degree in marketing, communications, or a related field.

Working at Senegence International

At SeneGence, we believe in products that truly perform — and in people who do the same. Our culture blends innovation with purpose, supporting a community of Independent Distributors building businesses on their own terms. We are passionate about helping others feel confident and successful, fostering a work environment that values creativity, collaboration, and meaningful work.

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