Vice President, E-Commerce Strategy

About the Role

Key Responsibilities

• Develops and leads Truliant's digital marketing and e-commerce strategy in alignment with business objectives.
• Leads, mentors, and develops a team focused on digital marketing, web management, and online member engagement.
• Leverages data-driven insights and performance analytics to optimize digital initiatives, track KPIs, and drive continuous improvement.
• Enhances member engagement through personalized, needs-based digital content and campaigns.
• Works cross-functionally with IT, Data Analytics, and Operations to ensure seamless execution of digital strategies.
• Stays ahead of industry trends, emerging technologies, and best practices in digital marketing.
• Oversees website architecture, navigation, and UX to improve member experience and conversion rates.
• Leads SEO efforts and digital visibility initiatives to attract new members via organic and paid search.
• Guides the creation of high-quality, engaging content tailored to different member segments.
• Manages internal content contributors and oversees governance within the content management system (CMS).
• Conducts competitive analysis and market research to identify growth opportunities.
• Develops and implements strategies to increase digital deposit and loan applications.
• Manages website structure, linking, and content for improved search rankings and optimization.
• Oversees relationships with digital agencies and technology partners supporting online strategy.
• Crafts targeted digital messaging based on market trends, member personas, and competitive advantages.
• Optimizes conversion funnels and digital engagement workflows to enhance user experience.
• Drives business growth by increasing online applications, membership acquisition, and engagement.
• Oversees Salesforce Marketing Cloud to enhance digital campaigns, personalization, and automation.
• Assists with other tasks and projects as assigned.

Requirements

• Proven experience managing and developing high-performing digital teams.
• Expertise in SEO best practices, including ranking factors, search engine algorithms, and performance analytics.
• Proficiency in Content Management Systems (preferably Kentico) and other digital marketing platforms.
• Strong knowledge of e-commerce strategies and digital marketing automation, including Salesforce Marketing Cloud.
• Ability to develop and execute digital marketing plans aligned with business objectives.
• Skilled in project management, prioritizing and executing multiple initiatives in a fast-paced environment with minimal supervision.
• Working knowledge of HTML, CSS, and JavaScript for digital content development and optimization.
• Advanced proficiency in Microsoft Office applications (Excel, PowerPoint, Word) for data analysis and reporting.
• Excellent verbal and written communication skills, with the ability to simplify complex digital concepts.
• Strong interpersonal skills, demonstrating professionalism, adaptability, and collaboration across all levels of the organization.
• Understanding of federal and state compliance requirements related to digital marketing and advertising.
• 7+ years of related experience in website development, SEO, digital marketing, or a related field.
• Minimum of 7 years of management experience, including at least 3 years in a senior management role.
• Experience managing site redesign projects and determining key self-service priorities.
• In-depth experience with SEO tools such as Google Search Console, Moz, and similar platforms.
• In-depth experience with website analytics tools like Google Analytics.

Nice to Have

• Agency experience.
• Financial industry experience.
• Literacy in Spanish.

Benefits & Perks

• No-cost employee Medical, dental, vision coverage
• Prescription benefits (including mail order)
• Paid holidays and Paid Time Off (PTO)
• 401(k) plan with contribution matching
• Paid community involvement volunteers hours
• Paid group life Insurance
• Teammate loan discounts
• Tuition reimbursement
• Short and long-term disability
• Health & Wellness program
• Teledoc (physician video conferencing)
• Onsite fitness facilities or health club reimbursement
• Employee Assistance Program (EAP)
• Medical flexible spending account
• Dependent care flexible spending account