Vice President, Global Marketing, Ralph Lauren Fragrances DMI

About the Role

Key Responsibilities

• Define and evolve the fragrance portfolio strategy, ensuring alignment with the overall Ralph Lauren brand vision.
• Develop and execute a 3-year strategic launch plan, driving innovation and growth across global markets.
• Monitor global marketplace performance, identifying trends and opportunities to optimize the portfolio.
• Lead the end-to-end innovation pipeline, from concept development to product launch.
• Collaborate with Product Development, R&I, and Creative teams to create consumer-centric products that resonate globally.
• Decode trends and consumer insights to inform product positioning and innovation strategies.
• Oversee the development of integrated marketing campaigns across all channels, including digital, social media, and in-store.
• Partner with global markets to ensure the seamless execution of campaigns and product launches.
• Manage agency relationships to deliver impactful creative assets that elevate the brand.
• Work closely with Ralph Lauren Corporation to ensure alignment with the fashion brand's DNA and Mr. Lauren's vision.
• Partner with cross-functional teams, including Consumer Insights, Retail Design, and Communications, to deliver cohesive strategies.
• Inspire, mentor, and develop a high-performing team of marketers.
• Foster a collaborative and innovative team culture, empowering your team to excel.

Requirements

• Deep understanding of the beauty industry, with a passion for fragrance.
• Extensive experience in global marketing, with a proven track record of launching and managing products through their lifecycle.
• Ability to manage complexity and influence stakeholders across diverse teams and geographies.
• Strong analytical skills to inform decision-making and strategy.
• Ability to thrive in a fast-paced, collaborative environment and inspire those around you.
• Experience in briefing and managing external creative agencies.
• Strong project management and organizational skills.

Nice to Have

• Experience in the fragrance category strongly preferred.

Qualifications

• Not explicitly specified in the description.

Benefits & Perks

• Competitive Compensation: Salary range of $172,400-$240,000.
• Hybrid Work Policy: Up to 2 days per week of remote work.
• Flexible Time Off: Paid holidays, vacation, volunteer time, and Summer Fridays.
• Exclusive Perks: Access to discounted products, wellness programs, and a monthly mobile allowance.
• Learning & Development: Unlimited access to e-learnings, mentorship programs, and leadership training.
• Inclusive Environment: Join a diverse team where your unique perspective is valued.