VICE PRESIDENT - LATIN BUSINESS DEVELOPMENT

About the Role

Key Responsibilities

• Develop and execute comprehensive marketing strategies to drive business growth within the Latin market in South and Central Florida.
• Lead a comprehensive Latin marketing strategy that drives engagement, acquisition, and retention across key segments.
• Develop a full-funnel marketing approach that leverages data-driven insights to optimize marketing performance.
• Oversee creative campaigns that target Latin segments, ensuring cultural relevance and resonance.
• Direct and oversee SGA Latin Marketing team, offering mentorship, coaching, and growth/development opportunities to facilitate their success.
• Foster and maintain strong relationships with agencies and partners in the Latin market space.
• Engage in cross-departmental and property collaboration with teams such as Marketing, Food and Beverage, Events, Operations, and Casino Marketing/Player Development, among others, to achieve alignment and enhance business prospects and opportunities.
• Analyze market trends, consumer behavior, and competitive activity to inform marketing strategies and optimize business performance.
• Develop and manage budgets to ensure effective allocation of resources and maximize ROI.
• Spearhead the development and execution of strategic plans to drive growth and expansion in the Latin market.
• Provide expert guidance and oversight to ensure alignment with business objectives and brand standards.
• Act as a thought leader and subject matter expert in Latin marketing, staying ahead of industry trends and best practices.
• Build and maintain strong relationships with internal stakeholders, agencies, and partners to drive business results.
• Foster a culture of innovation, collaboration, and accountability within the team.

Requirements

• Bachelor's degree in marketing, Business Administration, or a related field.
• Minimum 10 years of experience in marketing, with a focus on the Latin market in South and Central Florida.
• Proven track record of success in developing and executing marketing strategies that drive revenue growth.
• Strong analytical and strategic skills, with expertise in market analysis, consumer behavior, and competitive activity.
• Excellent leadership and management skills, with experience leading and developing high-performing teams.
• Strong communication and interpersonal skills, with ability to build and maintain relationships with agencies, partners, and internal stakeholders.
• Fluency in Spanish (written and verbal) is required.
• Experience working in the gaming or hospitality industry is preferred.

Nice to Have

• Experience working in the gaming or hospitality industry.

Benefits & Perks

• Competitive salary and benefits package.
• Opportunity to work with a leading gaming and entertainment company.
• Collaborative and dynamic work environment.
• Professional development and growth opportunities.