Vice President Marketing

About the Role

Key Responsibilities

• Define and lead the end-to-end outbound marketing strategy for RIDGID, Greenlee, and Klauke, ensuring alignment with overall business goals.
• Champion a customer-centric approach across the organization, bringing marketing insights to the forefront of strategic decisions.
• Lead, mentor, and develop a high-performing, cross-functional marketing team of digital, brand, and integrated marketing specialists.
• Own the global marketing budget, ensuring strategic allocation of resources across digital, brand, media, and engagement initiatives to improve ROI.
• Develop and execute integrated marketing plans that drive awareness, engagement, and conversion across channels.
• Lead all product commercialization efforts, from strategic launch planning to multi-channel campaign delivery.
• Partner with product management and sales teams to ensure effective positioning and messaging that resonates with our professional audience.
• Manage paid media, PR, brand campaigns, and customer engagement programs—including trade shows and industry events.
• Drive the evolution of the digital ecosystem from website UX and e-commerce optimization to email automation, analytics, and SEO.
• Manage vendor and technology partner relationships, contract negotiations, and digital platform strategy.
• Build digital journeys that enhance customer experience, develop performance analytics, and optimize digital content and campaigns.

Requirements

• MBA or equivalent experience, with a concentration in Marketing, Analytics, or Business Strategy preferred.
• 12+ years of experience, including 7+ years in senior leadership roles with a track record of building and scaling modern marketing organizations.
• Ability to translate strategy into action, lead cross-functional teams, and deliver high-impact results.
• Deep understanding of digital marketing platforms, analytics, e-commerce ecosystems, and integrated campaign planning.
• Exceptional interpersonal and communication skills, capable of influencing across executive leadership and operational teams.
• Experience with trade-focused brands or products in industrial or manufacturing markets is a strong advantage.

Nice to Have

• Experience with trade-focused brands or products in industrial or manufacturing markets.

Qualifications

• MBA or equivalent experience with a focus on Marketing, Analytics, or Business Strategy.
• 12+ years of professional experience with at least 7+ years in senior leadership roles.

Benefits & Perks

• Flexible, competitive benefits plans including medical insurance, dental, and vision coverage.
• Employee Assistance Program, 401(k), tuition reimbursement, recognition programs.
• Flexible time off plans, including paid parental leave, vacation, and holiday leave.
• Support for employee wellbeing and career development.