Vice President of Creative (Hybrid)

About the Role

Key Responsibilities

• Define and evolve the creative vision and brand identity across all channels.
• Champion a customer-first approach to storytelling that reflects Lands' End's heritage, values, and product promise.
• Lead the development of seasonal creative strategies that align with business goals and marketing campaigns.
• Inspire, mentor, and manage a multidisciplinary team of art directors, designers, copywriters, and photographers.
• Foster a culture of creativity, accountability, and continuous improvement.
• Collaborate cross-functionally with Merchandising, Marketing, E-commerce, and Retail teams to ensure cohesive brand execution.
• Oversee the creation of high-impact creative assets for digital (e-commerce, email, social), catalog, and in-store environments.
• Ensure creative excellence and consistency across all customer touchpoints.
• Stay ahead of industry trends and emerging technologies to drive innovation in visual storytelling and content creation.
• Manage creative budgets, timelines, and resources to deliver on-time, on-brand, and on-budget.
• Implement processes and tools that enhance creative workflow and team productivity.
• Partner with external agencies and vendors as needed to scale creative output.
• Align creative with product strategy and seasonal assortments through collaboration with Merchandising.
• Support performance and lifecycle marketing goals by working with Growth & Retention Marketing Leads.
• Deliver a seamless and brand-right customer experience across digital platforms in partnership with the Site UX Lead.

Requirements

• 12+ years of progressive experience in creative leadership roles, preferably in retail, fashion, or lifestyle brands.
• Proven track record of leading creative teams across digital, print, and retail environments.
• Strong portfolio demonstrating strategic thinking and creative excellence across multiple channels.
• Experience working with heritage or purpose-driven brands is a plus.
• Bachelor's degree in Graphic Design, Fine Arts, Marketing, Communication, or a related field.
• Master's degree or additional certifications in Creative Direction or Brand Strategy is a plus.
• Strategic and conceptual thinking with a deep understanding of brand storytelling.
• Excellent communication and presentation skills.
• Highly collaborative with the ability to influence across all levels of the organization.
• Passion for quality, craftsmanship, and customer experience.

Nice to Have

• Experience working with heritage or purpose-driven brands.
• Master's degree or additional certifications in Creative Direction or Brand Strategy.

Qualifications

• Bachelor's degree in Graphic Design, Fine Arts, Marketing, Communication, or a related field.