Vice President of Marketing

About the Role

Key Responsibilities

• Develop and execute comprehensive brand strategy and positioning frameworks.
• Ensure consistent brand presentation across all customer touchpoints.
• Drive brand awareness and market differentiation strategies.
• Build and scale influencer programs, negotiate contracts, manage relationships, and track ROI on social initiatives.
• Lead the ecommerce team to drive online sales growth, oversee content strategy, audience segmentation, and lifecycle marketing.
• Conceptualize and execute bold, unconventional marketing campaigns, including guerrilla and experiential tactics.
• Modernize and streamline marketing systems, processes, and team infrastructure.
• Track marketing performance across channels, provide actionable insights, and optimize campaigns.
• Conduct competitive and industry analysis to identify growth opportunities.

Requirements

• Bachelor's degree required (advanced degree preferred).
• 7+ years of marketing leadership experience.
• Strong track record in retail marketing and ecommerce growth.
• Deep expertise in brand strategy development and execution.
• Highly organized with the ability to manage multiple, complex projects.
• Agile mindset with the ability to pivot quickly in a fast-paced environment.
• Proactive leadership style with a bias toward action.
• Proficiency in Excel, PowerPoint, Adobe Creative Suite, Figma, and Canva.
• Experience with Shopify, Klaviyo, and CRM systems.
• Exceptional communication, collaboration, and leadership skills.

Nice to Have

• Background in fashion, beauty, or lifestyle brands.
• Hands-on experience with guerrilla and experiential campaigns.
• Proven success in launching products or leading brand repositioning.

Qualifications

• Bachelor's degree (advanced degree preferred).
• 7+ years of marketing leadership experience.