Vice President of Marketing - North America

About the Role

Key Responsibilities

• Architect and drive GTM for both Enterprise and Community segments in North America.
• Own the marketing engine across the funnel—from brand to demand generation.
• Align closely with sales to prioritize accounts and craft high-conversion plays.
• Lead full-funnel ABM campaigns that move the C-suite.
• Run and refine a high-performance demand engine utilizing data, signals, and creative strategies.
• Build personalized and resonant customer journeys beyond automation.
• Bring the Backbase story to life regionally with a distinct voice that resonates with North American buyers.
• Evolve the global narrative into a sharp, region-specific brand voice.
• Build and lead a modern marketing team that moves with purpose and pace.
• Be a hands-on leader who is not afraid to roll up your sleeves.
• Create a culture of trust, experimentation, and ownership.
• Implement modern tactics such as influencer collaborations, dark social plays, C-suite dinners, and personalized DMs.
• Collaborate across Product Marketing, Operations, and Enablement to maximize marketing efforts.

Requirements

• 10+ years in B2B marketing leadership, including 3+ years at VP level in high-growth settings.
• Deep experience in fintech or enterprise software—ideally both.
• A proven track record of owning pipeline metrics, not just influence metrics.
• Strategic and scrappy mindset with the ability to scale and start initiatives.
• Proficiency with modern marketing tools like Salesforce, 6sense, and AI integration.
• Clarity, curiosity, and a creative edge that sets you apart.

Nice to Have

• Experience working remotely and traveling as needed.
• Experience in high-growth or startup environments.

Qualifications

• Educational background is not explicitly specified in the description.