Vice President, Partner Marketing

About the Role

Key Responsibilities

• Develop and execute a comprehensive partner marketing strategy that aligns with company objectives and drives measurable growth.
• Cultivate and maintain strong, collaborative relationships with key partners to enhance mutual growth and innovation.
• Inspire and lead a team of partner marketing professionals, fostering a culture of excellence and continuous development.
• Work closely with the Partnerships and Alliances team, sales, product, and other marketing teams to ensure alignment and maximize the impact of partner initiatives.
• Design and implement joint marketing programs, campaigns, and events with partners to drive demand generation, product awareness, and lead generation.
• Utilize data-driven insights to monitor and analyze the performance of partner marketing activities, optimizing strategies to achieve KPIs.
• Oversee the partner marketing budget, ensuring efficient allocation of resources for maximum return on investment.
• Stay informed about industry trends, competitive landscape, and emerging technologies to keep the partner marketing strategy innovative and relevant.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 12+ years of experience in marketing, with a focus on partner or channel marketing within the B2B enterprise software industry.
• Proven leadership experience with the ability to inspire and manage a high-performing team.
• Strong experience in demand generation within the SaaS B2B industry.
• Strong strategic thinking and problem-solving skills, with a data-driven approach to decision-making.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships at all levels.
• Experience working in a fast-paced, dynamic environment, with the ability to adapt to changing priorities.
• A strong understanding of digital marketing principles, including ABM, digital marketing, pipeline, and performance metrics.
• Demonstrated ability to develop and execute successful partner marketing programs that drive measurable results.

Nice to Have

• Experience working in global or multi-regional markets.
• Knowledge of the legal, tax, compliance, or media sectors.

Qualifications

• Educational background with a Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• 12+ years of marketing experience, especially in partner or channel marketing within B2B enterprise software.

Benefits & Perks

• Hybrid work model with flexible in-office days.
• Supportive workplace policies for work-life balance, including work from anywhere for up to 8 weeks per year.
• Opportunities for professional development and career growth.
• Comprehensive benefits including health, dental, vision, disability, and life insurance.
• Retirement savings plans with company match.
• Paid time off including vacation, sick days, holidays, and mental health days.
• Additional benefits such as tuition reimbursement, wellness resources, Employee Assistance Program, and Employee Stock Purchase Plan.
• Social impact initiatives including paid volunteer days and ESG projects.