Video and Social Content Specialist

About the Role

Key Responsibilities

• Create engaging video and digital content aimed at telling the story of the 4Cs experience to prospective students and strengthening student engagement on campus.
• Work with the Strategic Communications and Marketing team to manage content for social media platforms such as Instagram, Facebook, TikTok, and LinkedIn.
• Capture modern, effective video content for social media, web platforms, and digital channels to enhance brand reputation.
• Cover College events and spotlight students, faculty, and staff creatively and proactively.
• Assist in developing and implementing digital and social media campaigns to support enrollment and brand awareness initiatives.
• Stay up to date with social media trends, emerging platforms, and best practices in higher education digital marketing.
• Collaborate with the Marketing and Communications team to develop content calendars and strategies for event coverage and storytelling.
• Communicate with faculty and staff to determine storytelling, social media, and digital communication needs.
• Work actively with other College departments to promote collaboration, collegiality, civility, and teamwork.
• Provide flexible, responsive, and high-quality service to students, community, and staff, continuously assessing and revising processes as needed.

Requirements

• Bachelor's degree in a closely related field.
• Proficiency in managing and creating video content for Facebook, Instagram, LinkedIn, and other social networking sites.
• Strong understanding of modern content creation strategies and channels within social media and digital marketing.
• Demonstrated understanding of social media, videography, and/or photography work for storytelling in portfolios.
• A passion for using modern marketing and video tactics to tell real, powerful stories.
• Commitment to the community college mission and vision.

Nice to Have

• Prior social and digital media content creation experience.

Qualifications

• Educational background as specified in the minimum qualifications.
• Experience or skills in videography, photography, and social media content creation.

Benefits & Perks

• Annual salary range of $55,000-$65,000 depending on qualifications.
• Full-time, Non-Unit Professional Position.
• Participation in a comprehensive employee benefits program.
• Option for membership in the Massachusetts State Employees' Retirement System.