VP, Americas Enterprise Marketing

Adobe

San Jose, CA

Full Time

Executive

181k-455k

11 days ago

Job Description

About the Role

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. The role involves leading enterprise field marketing and sales development efforts in the Americas, collaborating with regional and global teams, and focusing on developing marketing strategies aligned with Adobe's go-to-market and revenue goals.

Key Responsibilities

Lead a team of approximately 200 employees across Americas field marketing, events, segment marketing, and sales development.
Serve as the 'face of marketing' to AMER field sales leadership, representing the full impact of marketing on pipeline and bookings.
Manage a team of over 120 BDRs to drive pipeline through inbound and outbound prospecting.
Craft field marketing and sales development programs that meet or exceed pipeline creation targets across GTM segments.
Partner closely with field sales teams to deliver engaging programs that progress pipeline maturity.
Collaborate with global Centers of Excellence to shape campaign strategy, marketing mix, investment decisions, and marketing plans.
Influence campaign measurement frameworks to highlight marketing’s impact on pipeline, bookings, and revenue.
Work with the marketing insights team to optimize programs and spend.
Build strong cross-functional relationships with field sales, customer success, services, and product marketing teams.
Act as customer zero, providing early feedback to product teams and showcasing Adobe’s capabilities internally.
Empower and develop talent, optimize organizational structure, and guide regional marketing organizations across the Americas.

Requirements

Ruthless accountability, data-driven approach, and collaborative problem solving skills.
Extensive leadership experience in enterprise technology and cloud-centric industries; scale and sophistication of a large global business.
A track record of success as an effective and impactful enterprise marketing leader and partner to field sales executives.
Experience managing an enterprise sales development team focused on driving growth in the tech industry.
Mastery of field marketing, event management (3rd Party and 1st Party), and ABM programs (1-1 and at-scale).
Steadfast focus on the customer experience.
Deep understanding of marketing's role in driving pipeline and bookings in enterprise software sales motion.
Ability to work cross-functionally within a matrixed organization and influence key partners.
Deep analytical expertise and ability to interpret data effectively.

Nice to Have

Experience leading teams in a matrixed environment.
Experience in enterprise software sales and demand generation.
Familiarity with global marketing strategies and account-based marketing.

Qualifications

Educational background or certifications are not explicitly specified, but extensive leadership and industry experience are required.

Benefits & Perks

Competitive salary range of $181,100 to $455,000 annually, depending on location and experience.
Potential eligibility for long-term incentives such as equity awards.
Short-term incentives in the form of sales commissions or annual incentive plans.
Inclusive and accessible workplace environment.

Working at Adobe

Adobe values a respectful, inclusive, and innovative work environment. The company emphasizes equal opportunity, accessibility, and a collaborative culture that encourages new ideas from all levels of the organization.

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