VP Brand Marketing -Sony Pictures Television Studios

About the Role

Key Responsibilities

• Lead and inspire a Brand Marketing team of 6+, fostering a collaborative, high-performance culture through mentorship and strategic direction.
• Build and execute the overall SPT brand marketing strategy across all television IP, including original and legacy properties, for adult live action, comedy, animation, and kids' series.
• Maintain prioritization maps, marketing development calendars, and budgets in partnership with leadership and marketing operations to ensure focus and alignment.
• Establish strong relationships with streamer marketing teams, reviewing and providing input on platform campaigns.
• Leverage data and insights to inform marketing strategies, define target audiences, shape creative direction, and evaluate ROI.
• Identify opportunities for incremental marketing support beyond platform campaigns, including social-first paid media plans.
• Partner with creative executives, producers, and external agencies to develop campaigns, manage timelines, and ensure brand alignment.
• Justify and strategize event activations and promotional partnerships to enhance campaign and IP value.
• Work closely with SPT Distribution teams to ensure asset coordination and long-term brand value creation.
• Cultivate passionate audiences and build fan ecosystems to support new launches and reinvigorate library titles.
• Partner with franchise leads to develop 360° sustain plans and franchise strategies for high-potential IP.

Requirements

• 12+ years of relevant experience in television marketing, with experience working with or for a streamer developing campaigns targeted at adults.
• Expertise in television marketing and a deep understanding of media and entertainment industry trends.
• Effective leadership skills with the ability to grow and scale an organization and build cross-functional relationships.
• Strong strategic, analytical, and problem-solving skills, with the ability to use data to execute optimized strategies.
• Excellent project management skills with the ability to multitask across multiple projects.
• Knowledge of marketing analytics tools and best practices.
• Experience managing agency relationships and marketing vendors.
• Ability to work cross-functionally both internally and externally.
• A lifelong learner with an interest in emerging and cross-disciplinary approaches, including AI tools.

Nice to Have

• Experience developing campaigns targeted at adults for streaming platforms.
• Experience with social and influencer marketing strategies across TikTok, Instagram, and YouTube.
• Understanding of AI and how it can benefit marketing organizations.

Qualifications

• Experience in senior-level marketing roles within the entertainment industry.
• Strong organizational skills and project management experience.

Benefits & Perks

• Anticipated base salary of $191K to $250K.
• Potential for annual incentive and comprehensive benefits.