VP, Business Marketing, Consulting

About the Role

Key Responsibilities

• Lead data-driven marketing strategies by leveraging market research and competitive insights to guide demand generation, campaign development, and performance measurement.
• Establish KPIs that clearly define marketing's contribution to pipeline and revenue goals, ensuring continuous optimization and alignment with business objectives.
• Develop and execute targeted go-to-market campaigns and relationship-building initiatives that address the specific needs of healthcare system providers and reinforce brand loyalty across ideal customer profiles.
• Shape and deliver compelling value propositions and differentiated messaging to position solutions effectively in the market.
• Play a key role in bringing the business unit's offerings to market by guiding product messaging, collateral development, and strategic decisions informed by market and competitive insights.
• Provide sales plays that enhance sales' ability to source, accelerate, and close pipeline.
• Drive the creation of sales tools and solution-level training that empower our sales teams to succeed.
• Coordinate integrated marketing efforts between the business unit and central marketing teams to ensure alignment and executional efficiency.
• Manage lead flow to sales, incorporate feedback to enhance demand generation, and support both business unit-specific and cross-functional marketing initiatives.
• Support corporate brand awareness by contributing business unit-specific messaging, thought leadership, and content, while representing the BU on editorial initiatives and aligning with overarching communication goals.
• Collaborate across marketing, product, sales, and account management to drive cross-BU demand generation and jointly own revenue and go-to-market outcomes.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or relevant advanced degree strongly preferred.
• 10 or more years of progressive experience in marketing, within a top tier consulting firm or professional services environment required.
• Deep understanding of go-to-market strategies, service positioning, and demand generation in a consulting or advisory business model.
• Proven ability to translate complex service offerings into differentiated value propositions and compelling client messaging.
• Experienced in building and leading high-performing, cross-functional marketing teams and managing external agencies or partners.
• Skilled collaborator who can influence and align with consulting leadership, sales, product teams, and corporate marketing to drive results.
• Comfortable operating in a fast-paced, dynamic environment with shifting priorities and high expectations.
• Data-driven decision-maker with proficiency in marketing analytics, performance tracking, and ROI optimization.
• Familiarity with marketing technologies (CRM, MAPs, digital tools) and their application in driving consulting growth and client engagement.
• Excellent communication and executive presence, with the ability to engage internal stakeholders and client-facing teams effectively.
• Willingness to travel.

Nice to Have

• MBA or relevant advanced degree
• Experience managing external agencies or partners

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 10 or more years of experience in marketing within a top tier consulting firm or professional services environment

Benefits & Perks

• This position is incentive eligible.
• Vizient has a comprehensive benefits plan.