VP, Client Marketing, Cosmetic

About the Role

Key Responsibilities

• Lead Large Clients, Partners and Association relationships to ensure mutually agreed upon goals and business objectives are reached.
• Manage and mentor marketing professionals directly and cross-functionally, identifying and growing talent within the organization.
• Develop and execute multi-channel marketing strategies and client-specific marketing plans aligned with client and Synchrony goals.
• Leverage consultative selling to listen and build marketing programs based on clients' goals and needs.
• Innovate new ideas based on client needs and sell through concepts and ideas to drive growth for both the client and Synchrony.
• Build and maintain consumer B2B2C and employee asset libraries for usage with clients, including display ads, social posts, web assets, POS materials, videos, emails, etc.
• Leverage segmentation to drive efficiencies and levels of support, including developing targeted employee campaigns.
• Launch new clients in collaboration with Client Success and New Client Implementation teams.
• Create and deliver executive-level presentations for business reviews, client pitches, and internal stakeholder updates.
• Develop marketing strategies to drive penetration toward goals, collaborating with consumer and cardholder teams.
• Obtain testimonials and feedback from clients and partners to leverage within growth strategies.
• Work closely with analytics to identify opportunities based on growth trends, penetration, and financial performance.
• Analyze research and data to inform strategies and identify intelligence gaps.
• Develop content programs based on industry and client needs, including webinars, videos, case studies, and white papers.
• Lead advertising agencies to implement marketing campaigns and manage budgets including forecasting and tracking.
• Partner with paid and earned media teams to focus on channels that drive growth.
• Perform other duties and lead strategic projects as assigned.

Requirements

• Bachelor's Degree or high school diploma with 10+ years of marketing experience.
• 6+ years of experience in client marketing leadership, including innovating and executing multi-channel marketing strategies.
• 5+ years of digital marketing experience.
• 5+ years of B2B and B2B2C marketing experience, partnering with creative agencies.
• 2+ years of consumer marketing experience.
• 2+ years of people leadership experience, either with direct reports or cross-functional teams.
• Ability to travel approximately 30%.
• Strong client management skills and understanding of paid digital, social media, DTC, and consumer marketing.

Nice to Have

• MBA.
• DTC or consumer marketing experience with strong understanding of paid digital and social channels.
• Client influencing and management experience.
• Experience with consumer credit offers and B2B2C marketing programs.
• Experience in the Financial Services industry or Cosmetic, Vision, Audiology, and/or Wellness healthcare industries.
• Strong marketing strategy development and execution skills, including managing creative agencies and research partners.
• Ability to develop executive-level presentations independently.
• Excellent verbal and written communication and presentation skills.
• Flexible, high energy, self-starter with a focus on action.
• Strong analytics background to set strategy and measure performance.
• Experience with multi-channel marketing campaigns.

Qualifications

• High school diploma or equivalent with 10+ years of marketing experience if no degree.
• Legal authorization to work in the U.S. without sponsorship.

Benefits & Perks

• Salary range of $110,000 to $185,000 annually, with eligibility for an annual bonus based on performance.
• Work flexibility including options to work from home, near hubs, or in offices.
• Participation in a diverse, inclusive culture with employee resource networks.
• Reasonable accommodation support during application and employment processes.