VP, Director of Digital Experience

About the Role

Key Responsibilities

• Own the digital experience as a product by defining the roadmap, success metrics, and feature backlog for the website and application funnel.
• Operate with a product lifecycle mindset: discovery, design, build, test, measure, and iterate.
• Lead cross-functional squads including design, content, engineering, and analytics to deliver enhancements that drive conversion and engagement.
• Set vision for digital platform capabilities, including personalization, modular content, and UX infrastructure.
• Translate business objectives into digital priorities, balancing short-term lifts with long-term platform scalability.
• Partner with Acquisition, Product, and Lifecycle teams to ensure digital UX aligns with customer personas and funnel stages.
• Lead quarterly planning cycles for digital roadmap alignment across marketing, product, and engineering.
• Build and own a rigorous experimentation program to optimize for conversion and engagement.
• Lead test planning from hypothesis formation to statistical analysis and learning rollups.
• Drive test velocity by setting benchmarks for number of tests/month, test types, and impact.
• Implement and manage CRO tools and develop documentation standards for test insights.
• Coordinate with UX/UI, copy, and engineering teams to rapidly iterate on variants.
• Apply experimentation to layout, sequencing, messaging, and incentive structures.
• Own the marketing technology stack, focusing on integration, performance, and usability.
• Prioritize tools and integrations that extend capabilities, enable self-service, and reduce dependency.
• Act as product owner for MarTech systems, defining requirements and implementation paths.
• Partner with platform, analytics, and engineering teams to maintain data integrity, event tagging, and consent management.
• Evaluate and onboard new tools as appropriate.
• Maintain stack documentation, governance policies, and access controls.
• Own end-to-end performance of openskycc.com, including content, funnel, and conversion points.
• Build and maintain dashboards to visualize funnel health and friction points.
• Collaborate with design and engineering to prioritize technical and UX enhancements.
• Ensure mobile-first optimization and WCAG accessibility compliance.
• Partner with SEO and content teams to ensure technical SEO foundations and conversion-oriented landing pages.

Requirements

• Bachelor's degree in marketing or related field.
• 8-12+ years of experience in digital product, growth, or performance marketing leadership.
• Experience with ownership of a high-performing website or digital application.
• Experience in fintech, credit-building, or financial services.
• Demonstrated cross-functional leadership in a matrixed organization.
• Deep familiarity with CRO, A/B testing tools, and experimentation frameworks.
• Strong technical literacy in analytics, tag management, and MarTech infrastructure.
• Familiarity with Webflow, Salesforce Marketing Cloud, Litmus, FullStory, and Google Analytics.
• Excellent understanding of digital practices such as SEO, SEM, SMO, and PPC.
• Strong storytelling and data interpretation skills.
• Strong execution ability in launching products and digital solutions.
• Proven analytical and critical thinking skills.
• Familiarity with Salesforce Marketing Cloud and GA4.
• Background in UX/UI or front-end development is a plus.

Nice to Have

• Background in UX/UI or front-end development.

Qualifications

• Bachelor's degree in marketing or related field.
• 8-12+ years of relevant experience in digital product or growth leadership.

Benefits & Perks

• Comprehensive benefits including Medical, Dental, Vision, Company Paid Life Insurance, Disability Insurance.
• Company Contributions to 401k.
• Paid Parental Leave, Employee Recognition, Leadership, Tuition Reimbursement, Employee Bank Checking Account.
• Generous Paid Time Off and Paid Holidays, including Paid Charity Hours.
• Hybrid work arrangement with in-office days and remote options.
• Final salary based on experience, skill set, education, and qualifications.
• Yearly bonus based on individual performance.