V.P. of Marketing

About the Role

Key Responsibilities

• Develop and implement comprehensive marketing strategies to promote the company's products and services.
• Set marketing goals and objectives in alignment with the company's overall strategic plan.
• Lead and manage the marketing team, providing guidance, mentorship, and support to ensure high performance.
• Foster a collaborative and innovative work environment that encourages creativity and excellence.
• Oversee the recruitment, training, and development of marketing staff.
• Maintain and enhance the company's brand image and reputation.
• Ensure consistent messaging and branding across all marketing channels and materials.
• Develop and implement brand positioning strategies to differentiate the company in the market.
• Plan and execute multi-channel marketing campaigns that drive customer acquisition and retention.
• Monitor and analyze the performance of marketing campaigns to measure their effectiveness and ROI.
• Adjust and optimize marketing strategies based on performance data and market feedback.
• Optimize the current budget for the next and ongoing fiscal years to align with company goals and desired outcomes.
• Manage the marketing budget to ensure efficient allocation of resources.
• Monitor expenditures and ensure that marketing activities are cost-effective.
• Provide regular reports on budget performance to senior management.
• Analyze market trends and consumer behavior to identify opportunities for growth and competitive advantage.
• Work with third-party market research companies to provide data-driven insights into consumer purchasing behavior to guide R&D.
• Stay updated on the latest marketing tools and technologies to enhance marketing efforts.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Proven experience in a senior marketing role, preferably as a Vice President of Marketing or similar position.
• Extensive experience in developing and executing marketing strategies across various channels.
• Strong background in brand management, digital marketing, and market research.
• Exceptional leadership and management skills, with the ability to inspire and motivate a team.
• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
• Excellent communication and interpersonal skills, with the ability to build relationships with stakeholders.
• Creative thinker with a keen eye for detail and a passion for innovation.
• Proficiency in marketing software and tools, such as CRM systems, analytics platforms, and automation tools.

Nice to Have

• Experience working with global B2B brands and emerging CPG brands.