VP of Performance Marketing

Holiday Inn

Orlando, FL

Full Time

Executive

3 days ago

Job Description

About the Role

At Holiday Inn Club Vacations, we believe in strengthening families. And we look for people who exhibit the courage, caring and creativity to help us become the most loved brand in family travel. We're committed to growing our people, memberships, resorts, and guest love. We need individuals who are passionate in life and bring those qualities to work every day. We are seeking a high-impact, strategically minded Vice President of Performance Marketing to lead a team of twenty-five (25) accomplished marketers and oversee a multi-million-dollar performance budget. This individual will report directly to the SVP of Marketing and serve as a key partner in driving demand, pipeline, and revenue across both new customer acquisition and existing owner engagement.

Key Responsibilities

Lead full-funnel performance strategy across paid media, owned channels, CRM, and digital platforms to drive tours, leads, and conversion.
Leverage AI across workflows, targeting, personalization, measurement, and productivity to elevate performance and scale.
Partner with the SVP of Marketing to co-lead the performance function, helping shape and activate plans that align to enterprise growth objectives.
Inspire, coach, and elevate a twenty-five (25) person team spanning digital, analytics, CRM, media, and more, building a high-performance, high-trust culture.
Lead with KPIs, insights, and experimentation to create a culture of continuous optimization and informed decision-making.
Collaborate across Brand, Sales, Technology, Product, and the Executive Team to ensure alignment and maximize marketing impact.
Contribute to new business models and growth initiatives, bringing a test-and-learn mindset to fuel performance breakthroughs.

Requirements

12+ years of progressive marketing experience, with 5+ years in a senior performance marketing leadership role.
Experience leading large teams and managing multi-million-dollar budgets in complex, fast-paced environments.
Mastery of performance marketing channels, marketing technology stacks, CRM, and data/analytics platforms.
Demonstrated experience applying AI to marketing strategy, measurement, and operations.
Background in travel, hospitality, retail, timeshare or consumer services.
Executive presence with a collaborative, empowering leadership style.
Relentlessly metrics-driven, resourceful, and strategic with a strong bias for action.

Nice to Have

Experience with AI integration in marketing operations.
Experience in the travel, hospitality, retail, or consumer services industries.

Qualifications

Not explicitly specified beyond experience requirements.

Benefits & Perks

Not specified in the description.

Working at Holiday Inn

We believe in strengthening families, exhibiting courage, caring, and creativity, and fostering a high-performance, high-trust culture that values innovation, collaboration, and continuous growth.

Apply Now