VP, Product Marketing

About the Role

Key Responsibilities

• Develop and implement a comprehensive B2B product marketing strategy (global and regional) aligned with the company's overall business objectives.
• Lead and mentor a high-performing product marketing team, fostering a culture of curiosity, innovation, and teamwork.
• Serve as a key member of the Performance Marketing leadership team, contributing to team goals and culture development.
• Conduct and maintain market research and competitive analysis to identify market trends, competitor positioning, customer needs, and differentiation opportunities.
• Develop and maintain audience segments based on target audience characteristics, pain points, buying behaviors, and decision-making processes.
• Define and refine product positioning and messaging that resonates with target audiences and highlights unique value propositions.
• Create compelling content such as website copy, sales collateral, presentations, and case studies to support marketing and sales efforts.
• Ensure consistent messaging across all marketing channels and touchpoints.
• Partner with cross-functional GTM teams to develop and execute go-to-market plans for new product launches and enhancements.
• Work with Commercial Marketing to effectively reach target audiences with value-rich messaging.
• Define and track KPIs to measure the effectiveness of product marketing initiatives.
• Develop and deliver sales training and enablement materials to equip the sales team.
• Create and maintain a library of sales tools, including product demos, presentations, and battlecards.
• Act as a strategic advisor and partner to the sales team, providing product, market, and audience expertise.

Requirements

• Bachelor's degree in marketing, business, or a related field (MBA preferred).
• 8-12 years of experience in B2B product marketing with a proven success record.
• Experience in the media, advertising, and market research industry is a plus.
• Strong leadership and management skills, with experience leading high-performing teams.
• Deep understanding of B2B product marketing principles and best practices.
• Ability to collaborate successfully across sales, product, marketing, and customer success teams.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical and problem-solving skills.
• Capable of managing in chaos, prioritizing, and setting stakeholder expectations effectively.
• Strong relationship skills for developing and maintaining strategic internal and external relationships.
• Excellent written and verbal communication skills, with the ability to influence at all levels.

Nice to Have

• Experience in the media, advertising, and market research industry.

Qualifications

• Bachelor's degree in marketing, business, or a related field (MBA preferred).
• 8-12 years of experience in B2B product marketing.

Benefits & Perks

• Comprehensive benefits package including health & wellness plans.
• 401(k) retirement plan with a Nielsen match.
• Generous paid time off policy.
• Company-provided car for those who qualify.
• Discretionary incentive/bonus (if eligible).