VP, Segment Marketing Strategist

About the Role

Key Responsibilities

• Have a deep understanding of the assigned client segment(s), including their needs, pain points, and decision-making behaviors; Lead the development of buyer personas
• Lead the development of client journey mapping to identify key moments in a client lifecycle for strategic engagement
• Create and execute segment-specific go-to-market strategies aligned with business goals and revenue targets
• Leverage market research, client feedback, and data to identify opportunities and refine marketing strategies
• Partner with Platform, Communications, and Commercial teams to ensure consistent messaging and alignment with business priorities
• Act as a voice of the client segment to internal teams, providing feedback to improve products, services, and overall client experience
• Collaborate with internal and external stakeholders to produce compelling thought leadership, case studies, and marketing collateral tailored to the segment & client personas
• Design and execute multi-channel marketing campaigns, including digital, events, email, and account-based marketing (ABM)
• Partner with event teams to plan and execute client forums, webinars, and other segment-specific events

Requirements

• 5-10 years of B2B marketing experience, preferably in financial services or a related industry
• Proven experience developing and executing marketing strategies for defined client segments
• Excellent written and verbal communication skills, with the ability to craft compelling narratives for sophisticated audiences
• Highly analytical mindset and attention to key metrics
• Ability to run experiments and continuous testing in order to optimize performance
• Agile approach to growth marketing and the ability to punch through ambiguity
• Overall track record of professional and academic success
• Ability to manage multiple priorities and stakeholders in a fast-paced environment
• Experience in motivating teams while collaborating in a matrixed organization

Nice to Have

• Experience in financial services or a related industry
• Experience with digital marketing channels and account-based marketing (ABM)

Qualifications

• 5-10 years of marketing experience in B2B environments
• Proven ability to develop and execute marketing strategies for client segments

Benefits & Perks

• Highly competitive compensation, benefits, and wellbeing programs
• Access to flexible global resources and tools
• Paid leaves, including paid volunteer time
• Support for health, personal resilience, and financial goals