Web Analytics & SEO Specialist

About the Role

Key Responsibilities

• Create and maintain Google Analytics and Looker Studio dashboards.
• Support the migration from Google Analytics to a new analytics platform and help build automated workflows for ongoing website data analysis.
• Partner with the User Experience Team to conduct user behavior analysis to identify patterns, opportunities, and anomalies.
• Support digital content editors in interpreting website performance data to improve content effectiveness.
• Use digital tracking and integration data to provide reporting on marketing campaign outcomes.
• Deliver actionable insights to help guide marketing, personalization, and A/B testing strategies.
• Query and analyze data from our Consumer Data Platform, reputation management platforms, and business intelligence tools (e.g., Tableau).
• Lead enterprise-level SEO work to improve visibility, search rankings, and conversion.
• Implement and maintain technical SEO, including crawl optimization, structured data, indexation, and site health auditing.
• Translate evolving AI and search trends into actionable tactics for content and UX teams.
• Conduct keyword research, competitive analysis, and identify content gaps.
• Collaborate with developers and content teams to ensure search optimized site architecture and tagging.
• Monitor and report SEO performance using tools like Google Search Console, GA4, SEMrush, Screaming Frog, and Looker Studio.
• Optimize local SEO for provider and location profiles.
• Work with the team to help drive website accessibility practices on all sites.

Requirements

• Requires a bachelor's degree in related area or equivalency (one year of education can be substituted for two years of related work experience).
• Two to four years of experience in the field or in a related area.
• Familiar with standard concepts, practices, and procedures within a particular field.
• Demonstrated potential ability to perform the essential functions of the job.

Nice to Have

• 2+ years of hands-on SEO strategy execution in a large, content-rich environment.
• 2+ years of experience in website analytics, data interpretation, and performance reporting.
• 2+ years in tools such as Google Analytics, Google Tag Manager, and Looker Studio.
• Familiarity with AI-enhanced search experiences (e.g., Google's SGE, Bing Chat, ChatGPT plugins).
• Strong data analysis and visualization skills with the ability to translate insights into recommendations.
• Proven collaboration across cross-functional teams including content, UX, web development, and marketing.
• Understanding of SEO within regulated environments (HIPAA, ADA, E-A-T, etc.).
• Experience in healthcare, academic medicine, or higher education environments.
• Familiarity with enterprise CMS platforms (Drupal, Sitecore, AEM).
• Familiarity with CRM / CDP platforms (Salesforce, Acquia, Adobe Experience Cloud).
• Knowledge of A/B testing and personalization strategies.
• Familiarity with reputation management platforms (e.g., Google Business, Yext, Reputation.com).
• Understanding of privacy-focused and HIPAA-compliant analytics platforms.

Qualifications

• Educational background: bachelor's degree or equivalent in a related area.
• Experience: two to four years in web analytics and SEO-related roles.

Benefits & Perks

• This position is benefited staff.
• Eligible new hires with prior URS service may elect to enroll in Utah Retirement Systems (URS).
• Additional information available through Human Resources contact.