Web Analytics Specialist - Digital Marketing

About the Role

Key Responsibilities

• Configure, maintain, and QA tracking tags and conversion actions across various platforms (e.g., Kentico, other CMS environments, analytics tools). Perform simple code updates to support campaign tracking and reporting accuracy.
• Build and maintain dashboards (e.g., Looker Studio) with clear, actionable visualizations.
• Deliver recurring reporting presentations with meaningful insights, context, and recommendations.
• Apply critical thinking to identify trends, anomalies, and potential performance drivers.
• Conduct QA/testing of all tracking implementations prior to launch.
• Write and develop ad copy and creative for search, display, and retargeting campaigns.
• Configure retargeting audiences and campaign parameters.
• Implement A/B and multivariate tests using platforms such as Google Ads, Optimizely, or Clarity.
• Monitor and optimize campaigns against KPIs using tactical adjustments and strategic insights.
• Design image assets and create on-brand email layouts.
• Configure, test, and deploy email campaigns in Mailchimp or equivalent tools.
• Consult on CRM/Marketing Automation process improvements.
• Configure and maintain engagement studio workflows or other marketing automations.
• Implement tagging and basic code adjustments for email tracking and personalization.
• QA/test all emails, automations, and audience segments before send.
• Create wireframes for web projects and collaborate with developers for implementation.
• QA/test design elements for usability, responsiveness, and functionality before launch.
• Conduct SEO data analysis using tools like Semrush and Google Search Console.
• Develop technical SEO recommendations and monitor implementation.
• Use analytical skills to identify high-value optimization opportunities.
• QA/test applied SEO changes to ensure accuracy and track performance impact.

Requirements

• Strong analytical and problem-solving skills with the ability to turn complex data into clear, actionable strategies.
• Proven critical thinking skills, able to assess multiple factors before recommending a course of action.
• Strategic mindset—capable of aligning executional work with overarching marketing and business objectives.
• Deep understanding of web analytics, tagging, and tracking best practices.
• Proficiency in Google Analytics 4, Looker Studio, and tag management systems.
• Experience with A/B testing platforms (Optimizely, Clarity) and paid media channels.
• Proficiency in email platforms (e.g., Mailchimp) and CRM/Marketing Automation tools.
• Basic HTML/CSS skills for implementing tags, tracking, and template adjustments.
• Excellent QA/testing mindset with a focus on accuracy and functionality.
• Strong communication skills and ability to present data-driven insights to stakeholders.

Nice to Have

• Experience with content management systems like Kentico.
• Knowledge of marketing automation workflows and engagement studio configuration.
• Experience with SEO tools such as Semrush and Google Search Console.
• Familiarity with multivariate testing platforms like Optimizely or Clarity.

Qualifications

• Ability to commute to Atlanta, GA 30303.

Benefits & Perks

• Up to $35.00 per hour pay rate.
• Full-time and Contract employment options.
• In-person work location in Atlanta, GA 30303.