Web and Digital Analyst

Wright State University-Lake Campus

Newark, OH

Full Time

Mid Level

60k-60k

8 days ago

Job Description

About the Role

The Web and Digital Analyst role is a strategic, insights-driven position within University Communications and Marketing at Wright State University. It is responsible for uncovering patterns in data, translating performance into actionable insights, and influencing marketing strategy through compelling storytelling. The role partners with creative teams to optimize integrated marketing campaigns across digital, paid media, email, website, and social channels, providing actionable insights to drive performance improvements.

Key Responsibilities

Analyze performance across integrated marketing campaigns, including digital, paid media, email, website, and social—providing actionable insights to drive optimization.
Own campaign reporting frameworks from planning through post-mortem, including goal setting, KPI tracking, and performance dashboards.
Build and maintain dashboards and data visualizations that clearly convey insights to technical and non-technical stakeholders.
Identify trends, gaps, and opportunities across conversion funnels to improve acquisition, engagement, and ROI.
Transform complex datasets into clear and compelling narratives that tell the story behind the numbers—enabling better decision-making across teams.
Collaborate closely with channel owners, brand strategy, third-party vendors, and executive stakeholders to ensure analytics are aligned to strategic goals.
Help develop testing strategies (A/B, multivariate, holdout) and interpret experiment results to inform future creative and media approaches.
Serve as a subject matter expert on marketing attribution, campaign tagging, and analytics best practices.
Perform other duties as assigned.

Requirements

Master's degree in Marketing, Statistics, Data Science, Economics, or a related field and 3 years of experience in marketing analytics, business intelligence, or performance marketing analytics.
OR Bachelor's degree in Marketing, Statistics, Data Science, Economics, or a related field and 5 years of experience in marketing analytics, business intelligence, or performance marketing analytics.
Expertise in web and campaign analytics tools (e.g., Google Analytics, Adobe Analytics, HubSpot, Microsoft Dynamics, etc.).
Fluency in Excel and SQL.
Deep understanding of marketing KPIs across channels (e.g., CTR, CVR, CAC, ROAS, LTV).
Experience in campaign tracking and UTM strategy.
Exceptional data storytelling skills—can distill complex data into clear, compelling narratives.
Strong communication skills with the ability to influence stakeholders at all levels.
Must be deadline oriented and able to manage multiple projects.

Nice to Have

Higher education experience.
Experience working with media mix modeling, attribution modeling, or predictive analytics.

Qualifications

Educational qualifications as specified in requirements (Master's or Bachelor's degree in relevant fields).

Benefits & Perks

Not explicitly specified in the description.

Working at Wright State University-Lake Campus

Wright State University is an equal opportunity employer and maintains a tobacco-free environment. The role involves working primarily in an office setting with frequent off-site meetings and travel within the Dayton region and beyond. The university values safety, security, and a collaborative work environment.

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