Web and Digital Analyst

About the Role

Key Responsibilities

• Analyze performance across integrated marketing campaigns, including digital, paid media, email, website, and social—providing actionable insights to drive optimization.
• Own campaign reporting frameworks from planning through post-mortem, including goal setting, KPI tracking, and performance dashboards.
• Build and maintain dashboards and data visualizations that clearly convey insights to technical and non-technical stakeholders.
• Identify trends, gaps, and opportunities across conversion funnels to improve acquisition, engagement, and ROI.
• Transform complex datasets into clear and compelling narratives that tell the story behind the numbers—enabling better decision-making across teams.
• Collaborate closely with channel owners, brand strategy, third-party vendors, and executive stakeholders to ensure analytics are aligned to strategic goals.
• Help develop testing strategies (A/B, multivariate, holdout) and interpret experiment results to inform future creative and media approaches.
• Serve as a subject matter expert on marketing attribution, campaign tagging, and analytics best practices.
• Perform other duties as assigned.

Requirements

• Master's degree in Marketing, Statistics, Data Science, Economics, or a related field and 3 years of experience in marketing analytics, business intelligence, or performance marketing analytics.
• OR Bachelor's degree in Marketing, Statistics, Data Science, Economics, or a related field and 5 years of experience in marketing analytics, business intelligence, or performance marketing analytics.
• Expertise in web and campaign analytics tools (e.g., Google Analytics, Adobe Analytics, HubSpot, Microsoft Dynamics, etc.).
• Fluency in Excel and SQL.
• Deep understanding of marketing KPIs across channels (e.g., CTR, CVR, CAC, ROAS, LTV).
• Experience in campaign tracking and UTM strategy.
• Exceptional data storytelling skills—can distill complex data into clear, compelling narratives.
• Strong communication skills with the ability to influence stakeholders at all levels.
• Must be deadline oriented and able to manage multiple projects.

Nice to Have

• Higher education experience.
• Experience working with media mix modeling, attribution modeling, or predictive analytics.