Web Marketing Intern - Digital Experience and Analytics

Texas Instruments

Dallas, TX

Internship

Intern

4 days ago

Job Description

About the Role

The Digital Experience operations and Analytics team at TI is responsible for the collection of data to deliver actionable insights, and operationalize those actions into a positive digital experience for the customer via sales automation, marketing automation, personalization and segmentation. This internship is geared towards individuals who have an interest in leveraging data to guide the creation and optimization of sales and marketing programs to drive business roadmaps, improving data collection and analysis across customer touch-points, and using marketing technology to create audience segments and deliver customer-focused digital experiences.

Key Responsibilities

Leveraging data to guide the creation and optimization of sales and marketing programs to drive business roadmaps.
Improving how data is collected, joined, and analyzed across customer touch-points such as TI.com and promotional content.
Developing an understanding of how to use the Customer Data Platform (CDP) and other marketing technology to create audience segments and deliver a customer-focused experience across digital channels.
Enabling fast reporting by building an ecosystem that allows for quick access to valuable insights, and training teams to use this ecosystem effectively.
Analyzing key performance indicators to provide improvement recommendations for sales and marketing programs.
Experimenting to find the best approach, looking for innovative solutions, and challenging the status quo.

Requirements

Pursuing an undergraduate or graduate degree in Marketing, Marketing Research & Analytics, Management Information Systems (MIS), Digital Marketing, Analytics, Web Design & Development, User Experience Design, Technical Communications, Engineering or Computer Science with focus in marketing, or related degree.
Cumulative 3.0/4.0 GPA or higher.

Nice to Have

Pursuing a Bachelors or Master's degree in marketing, marketing analytics, data science, computer science, engineering, MIS, or related field.
Experience or basic proficiency with high-level programming languages (python, Java).
Experience or basic proficiency with SQL and BI tools (Tableau, Power BI, Looker).
Experience or basic proficiency with martech platforms (CDPs, ESPs, CRMs, Marketo, Eloqua).
Internship experience in a similar field.
Strong analytical skills and curious mindset.
Capable of multi-tasking and handling conflicting priorities.
Motivated self-starter with the ability to work independently while effectively communicating progress updates.
Ability to communicate complex topics to a variety of stakeholders.
Ability to make progress in an ambiguous environment.