Web Programs Manager, SEO

About the Role

Key Responsibilities

• Launch A/B and multivariate testing initiatives for key pages in alignment with web and growth goals, focusing on both traditional organic search and AI-powered experiences (e.g., Google's Search Generative Experience, Bing Copilot, ChatGPT).
• Conduct keyword research and query intent analysis across traditional and generative search platforms to inform content creation and optimize content for AI summaries, featured snippets, SGE previews, and other generative results.
• Monitor competitive landscape and identify opportunities to improve visibility across emerging search formats.
• Track and report on performance and visibility within GSO-related search experiences and adapt strategy accordingly.
• Audit and monitor Fastly.com's technical SEO performance, including crawlability, indexability, page speed, structured data, and core web vitals.
• Work with engineering and web teams to address technical issues, implement schema markup, and maintain scalable SEO foundations across global sites.
• Ensure effective sitemap, robots.txt, canonicalization, and hreflang implementations.
• Guide content strategy and optimization in partnership with content, brand, and product marketing teams.
• Identify high-opportunity pages for updates, rewrites, or UX enhancements to improve rankings and engagement.
• Provide SEO support for landing pages, web campaigns, and site updates.
• Own SEO reporting dashboards, tracking organic KPIs such as traffic, CTR, rankings, visibility, and pipeline contribution.
• Present regular performance updates and actionable insights to stakeholders across marketing, web, and content.
• Stay current on SEO trends, algorithm updates, and AI search developments—sharing insights and recommendations internally.

Requirements

• 5+ years of web strategy or SEO experience, ideally in a B2B SaaS or enterprise tech environment.
• Proven expertise in both technical and content SEO, including structured data, site audits, and content optimization.
• Experience optimizing for Generative Search platforms like Google SGE, Bing Copilot, or AI summary engines (a strong plus).
• Familiarity with search and analytics tools: Google Search Console, Looker, SEMrush, Ahrefs, Screaming Frog, GA4, and SEO Chrome extensions.
• Strong understanding of search intent, UX, and content design principles.
• Analytical mindset and ability to extract meaningful insights from complex data sets.
• Strong project management and collaboration skills—able to work effectively across web, content, product, and engineering teams.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Nice to Have

• Experience with Generative Search Optimization (GSO).
• Experience working in SaaS or enterprise technology environments.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits & Perks

• Comprehensive benefits including medical, dental, and vision insurance.
• Family planning, mental health support, and Employee Assistance Program.
• Insurance (Life, Disability, and Accident).
• Flexible Vacation policy and up to 18 days of paid sick leave.
• 401(k) with company match and Employee Stock Purchase Program.
• 11 paid local holidays and 11 paid company wellness days in 2025.