Website Analyst

Swanson

Fargo, ND

Full Time

Mid Level

8 days ago

Job Description

About the Role

Swanson has been dishin' out vitamins and supplements straight from the heartland for 55 years and counting. We offer grounded, realistic approaches and remedies for healthier living that have been passed down longer than grandma's not-so-secret recipes. We're looking for folks to help us leave the world a little bit healthier than how we found it, and in return we'll offer a satisfying career that ensures a solid work-life balance, competitive benefits package for full-time employees and some nifty rewards for all employees through our Wellness Program.

Key Responsibilities

Lead end-to-end implementation, validation, and maintenance of event tracking in Amplitude, ensuring data integrity and governance.
Deploy, maintain, and QA analytics tags using Google Tag Manager (or a similar tag management platform).
Analyze event-stream data to map customer journeys and conversion funnels; identify friction points and recommend improvements.
Develop interactive dashboards and reports that translate behavioral insights into clear, actionable recommendations for stakeholders.
Collaborate with Shopify e-commerce teams to instrument custom events, monitor checkout flows, and evaluate experiment performance.
Research and prototype alternative analytics tools, methodologies, and data sources to continuously advance our measurement capabilities.
Document and maintain tagging schemas, data layer definitions, and best-practice guidelines to support scalable, self-serve analytics.

Requirements

2+ years of hands-on digital analytics experience with one of the following: Amplitude (strongly preferred), Adobe Analytics, or Google Analytics.
Advanced proficiency with Google Tag Manager (or equivalent) for tag deployment and QA.
Practical experience with Shopify or comparable e-commerce platforms, including front-end event instrumentation.
Deep understanding of customer journey mapping, funnel analysis, and event-stream data concepts.
Proven critical thinking ability: hypothesis-driven, creative problem-solving, and systematic experimentation.
Intellectual curiosity and a continuous-learning mindset—hungry to explore new tools and techniques.
Strong written and verbal communication skills, with the ability to translate technical findings into executive-ready narratives.
SQL proficiency for querying raw event data.
Experience with experimentation platforms (e.g., Optimizely, VWO) and A/B test evaluation.
Familiarity with BI and data visualization tools (e.g., Power BI, Looker, Tableau).
Knowledge of data governance, privacy regulations, and analytics best practices.

Nice to Have

Experience with Shopify or other website platform software.

Qualifications

Experience with Shopify or comparable e-commerce platforms.
Proficiency in SQL and data visualization tools.

Benefits & Perks

Opportunity to play a pivotal role in understanding website performance.
Collaborate with the e-commerce team to drive insights that optimize user experience and site effectiveness.
Fast-paced environment with complex measurement challenges.
Passion for continuous improvement.

Working at Swanson

If you thrive in a fast-paced environment, relish solving complex measurement challenges, and are passionate about continuous improvement—this opportunity is for you.

Apply Now