Website & SEO Manager

About the Role

Key Responsibilities

• Manage global website strategy for the Emerging Businesses Group
• Solicit regular voice of customer (VOC) feedback on the EBG sections of www.cmc.com and other EBG websites
• Utilize VOC and other feedback to implement design changes to the EBG sections of www.cmc.com and other EBG websites
• Create and maintain a personalization strategy for all websites and work with the relevant team(s) to implement
• Develop and implement strategies for incorporating intelligent content tools and other martech on the websites in conjunction with the Marketing Operations Manager
• Manage and oversee the development of necessary integrations to the website back-end, working with IT and third-party developers
• Maintain a strong relationship with IT and address technical needs related to the websites
• Monitor and analyze website KPIs to continually optimize web performance
• Serve as the main point of contact for EBG web agencies and manage agencies' retainers against strategic priorities
• Manage global SEO strategy for the Emerging Businesses Group
• Serve as the subject matter expert (SME) for digital tools including Kentico, Google Analytics 4, Google Tag Manager, and PathFactory
• Provide support to the marketing team on landing page design and strategy

Requirements

• 5+ years of related experience in digital marketing working with websites and SEO
• Construction industry experience preferred
• B2B and eCommerce experience preferred
• Knowledge of Kentico, Google Analytics 4, Google Tag Manager, and PathFactory preferred
• Basic proficiency in HTML/CSS/XML
• Ability to quickly learn new concepts and take initiative independently
• Excellent verbal and written communication skills
• Strong organizational and time management skills with the ability to perform multiple tasks simultaneously
• Ability to be flexible, work as a team player, and interact professionally with employees and external contacts
• Bachelor's degree in marketing, business, economics, or finance required
• MBA preferred

Nice to Have

• Construction industry experience
• B2B and eCommerce experience
• Knowledge of Kentico, Google Analytics 4, Google Tag Manager, and PathFactory

Benefits & Perks

• Day 1 Benefits Coverage with low cost Medical, Vision and Dental
• Day 1 Paid-time Off and Vacation
• 4.5% Company Match 401(k) Plan
• $500 Annual Company-paid Lifestyle Benefit
• Competitive Compensation and Bonuses
• Company-paid Life and Disability Insurance
• Employee Stock Purchase Plan
• Training and Advancement Opportunities