Website Lead, SEO, AEO & GEO

About the Role

Key Responsibilities

• Lead the development and execution of advanced SEO strategies focused on optimizing for answer engines (AEO) and generative search experiences (GEO), including Google's AI Overview and other emerging platforms.
• Build and refine structured content experiences that align with user intent and are designed to surface in featured snippets, AI-generated summaries, and conversational search results.
• Collaborate with cross-functional teams—including Content Strategy, Editorial, UX, Performance Marketing, and Development—to ensure digital content is optimized for both traditional and generative search engines.
• Develop and implement schema markup, structured data, and entity-based optimization to improve visibility in AI-powered search interfaces.
• Identify gaps in content coverage and user journeys that hinder visibility in answer engines, and lead initiatives to create high-value, intent-driven content experiences.
• Monitor performance across AEO and GEO channels using advanced analytics tools and translate insights into actionable recommendations for content and technical teams.
• Educate internal stakeholders on evolving search behaviors and the impact of generative AI on discoverability, helping teams adapt strategies accordingly.
• Stay ahead of search engine innovations, including SGE (Search Generative Experience), voice search, and multimodal AI, to ensure CDW's web properties remain competitive and discoverable.

Requirements

• Bachelor's degree and 3+ years of experience in SEO, digital content strategy, or web optimization, with a focus on emerging search technologies, OR 8+ years of experience in the same fields.
• Proven expertise in Answer Engine Optimization (AEO), including featured snippets, structured data, and entity-based search strategies.
• Experience developing strategies for Generative Engine Optimization (GEO), including optimization for AI Overviews, conversational search, and voice interfaces.
• Deep understanding of search engine algorithms, ranking factors, and the evolving role of AI in search.
• Excellent communication and stakeholder engagement skills, with the ability to translate complex SEO concepts into actionable strategies.
• Experience collaborating with content creators, developers, and analytics teams to implement and measure SEO initiatives.
• Familiarity with accessibility standards, Core Web Vitals, and UX principles impacting search visibility.
• Thought leadership in SEO trends, with a proactive approach to testing and adopting new optimization techniques.

Nice to Have

• Experience with emerging AI search platforms and interfaces.
• Knowledge of multimodal AI and voice search technologies.

Qualifications

• Educational background includes a Bachelor's degree or equivalent experience.

Benefits & Perks

• See benefits overview at https://cdw.benefit-info.com/
• Salary range of $63,000-$87,800 depending on experience and skill set.
• Additional benefits related to health, wellness, and work environment are offered.