Website Marketing & SEO Manager
United Way Of Greater Atlanta
Job Description
About the Role
The Website Marketing & SEO Manager at United Way of Greater Atlanta is responsible for owning and optimizing the organization's primary website to deliver exceptional user experience, engaging content, and strong performance across acquisition and conversion goals. This role involves balancing website content strategy, UX/UI enhancements, SEO best practices, and Voice of the Customer insights to ensure the site is visually compelling and highly discoverable. The manager collaborates across teams to align the website with marketing campaigns, brand messaging, and business objectives, while driving continuous improvement through data-driven and customer-driven insights.
Key Responsibilities
- Own the overall website strategy, balancing content, UX/UI, and SEO to maximize performance
- Manage website content updates, ensuring accuracy, brand consistency, and alignment with campaigns and initiatives
- Collaborate with creative and content teams to enhance messaging, storytelling, and design elements across the website
- Partner with developers and design teams to improve navigation, accessibility, mobile responsiveness, and overall UX/UI
- Develop and execute SEO strategies (technical, on-page, and content optimization) to drive organic visibility and growth
- Optimize landing pages that support campaign and lead-generation goals
- Collect and analyze Voice of the Customer feedback to identify opportunities for improved user experience and content relevance
- Integrate VOC insights with analytics data to guide site enhancements, SEO strategy, and CRO initiatives
- Conduct regular website performance audits and recommend improvements
- Use analytics and user behavior data to inform website enhancements, CRO, and personalization opportunities
- Stay current on digital, design, and SEO trends to continually improve website experience and performance
- Provide reporting and insights on website traffic, engagement, and conversions to marketing leadership
Requirements
- Bachelor's degree in Marketing, Communications, Technology, or related field
- 5+ years of experience in website marketing and SEO management
- Proven experience developing and executing SEO strategies, including keyword research, technical SEO, on-page/off-page optimization, and content optimization
- Familiarity with SEM and paid search campaigns is a plus
- Experience with content strategy and website editing for marketing and UX purposes
- Hands-on experience with content management systems such as WordPress
- Experience incorporating Voice of the Customer insights into website strategy and optimization decisions
- Familiarity with UX/UI principles, including wireframing, site navigation, and responsive design
- Proficiency in web analytics and SEO tools (Google Analytics 4, Google Search Console, Google Tag Manager, SEMrush, etc.)
- Experience with conversion rate optimization, A/B testing, and user behavior analysis
- Strong project management and collaboration skills; ability to manage multiple priorities
Nice to Have
- Experience with SEM and paid search campaigns
- Experience with heatmaps and usability testing tools
Qualifications
- Bachelor's degree in Marketing, Communications, Technology, or related field
Working at United Way Of Greater Atlanta
At United Way of Greater Atlanta, the Marketing and Communications team believes that awareness drives action—and action drives change. The department plays a critical role in shaping how the community perceives and engages with the organization's mission through storytelling, strategic messaging, and data-driven marketing. The team leverages various channels including digital advertising, social media, content creation, email, events, and earned media to increase brand awareness, acquire supporters, and foster long-term engagement. They work collaboratively across teams to create seamless supporter and partner experiences, emphasizing a culture of teamwork, innovation, and community impact.
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About United Way Of Greater Atlanta
Website
unitedwayatlanta.org
Location
Atlanta, GA
Industry
Other Individual and Family Services
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