Wholesale Marketing Manager

About the Role

Key Responsibilities

• Develop, plan, and execute marketing strategies with the New York and Pennsylvania Wholesale, Bulk, and Retail Sales teams
• Serve as the main point of contact for Wholesale Entourage team. Provide marketing materials, brand guidelines and promotional support to Wholesale team and Wholesale Partners
• Coordinate joint efforts for new product and brand launches, brand entry for new dispensary partners, events, and provide final marketing materials to team members as needed
• Collaborate with Entourage team to align marketing plans with revenue goals. Identify opportunities to grow wholesale accounts and expand into new territories
• Train Wholesale reps and partners on product features. Help create sell sheets, product catalogs, educational materials, and launch kits
• Oversee and manage marketing execution and activations at retail dispensaries and external cannabis stores
• Coordinate all marketing requests, including product education, product launches, FLUENT Rewards, assets, and printing requests
• Coordinate in-house marketing efforts to promote and champion the FLUENT brands to wholesale partners and employees
• Quantify, assess, and organize promotional events at trade shows and other venues
• Manage and oversee sponsorship engagements, external vendors, and agencies including managing payments and marketing execution
• Oversee creative services and lifestyle product projects by identifying, assembling, and coordinating opportunities; and establishing contacts
• Work cross-functionally with creative, brand, digital teams, and internal/external stakeholders
• Prepare and/or manage marketing reports by collecting, analyzing, and summarizing sales data
• Communicate and coordinate workflow and new opportunities to necessary personnel
• Communicate with senior management about marketing initiatives and project metrics, as well as brainstorm strategies
• Support team to develop brand and/or marketing strategies
• Perform additional tasks as assigned by leadership

Requirements

• Bachelor's degree in business, marketing, communications or related level of experience
• 3+ years of relevant work experience in marketing
• 3+ years of managerial experience
• Strong leadership and organizational abilities
• Knowledge of online content marketing and social media development strategies
• Knowledge with retail marketing
• Proven experience carrying out marketing efforts, including planning, prioritizing and implementing strategies
• Exhibit initiative and the ability to work independently as well as within a team
• Ability to speak professionally to clients
• Strong attention to detail and problem-solving attitude
• Proficient in Microsoft Office suite (Excel, Word, PowerPoint, SharePoint, Access, Outlook)

Nice to Have

• Experience in the Cannabis/ CBD space

Qualifications

• Must be at least 21 years of age
• Must successfully complete a comprehensive background check
• Must pass a drug screening
• Must have reliable transportation and a valid driver's license

Benefits & Perks

• Medical, dental and vision insurance
• 401K plan
• Paid time-off program